Golf News for Tuesday, September 3, 2013 | Products

Devant commemorative towels sell out at 2013 PGA Championship

RICHMOND, Va. -- Devant, a national licensee for the 2013 PGA Championship enjoyed record sales in the merchandise pavilion at Oak Hill Country Club in Rochester, N.Y. Sales of the commemorative towels were brisk throughout the week, up 35% from last year's championship. Devant offered a collection of five different high-end towels all sporting a unique PGA Championship design. The entire Devant towel collection sold out before the last putt dropped on Sunday.

"Devant is privileged to have been a part of the PGA Championship for the last 4 years," said Lizzie Leasure, sales and marketing manager, Dynamic Brands. "This championship is always a great event because the PGA of America does an excellent job in promoting the event and its licensing partners leading up to the championship and during the it."

The most popular towel among golf fans during the week was a 16x24 Sir Christopher Hatton two-color woven towel with the PGA Championship logo. Devant also offered a 16x25 inch Classic Edge towel made of 100-percent cotton with the trophy design, the Pro Edge 100-percent cotton towel with an Image Dye logo with a list of the past champions, the Ultimate Microfiber towel with PGA Championship logos and a Velour Tri-fold towel with the PGA Championship logo embroidered on the top of the towel.

"Devant continues to provide exceptional service and a quality product that continues to have successful sell through at our events," said Mike Quirk, Senior Director of Merchandising at the PGA of America.

Founded in 1976, Devant Sport Towels has become one of the most respected brands in golf by building a reputation for unmatched quality, design, innovation and service. Devant, located in Monroe, N.C., manufactures and distributes a full line of custom sport towels, cotton tapestry throws and Hi-Def™ bag tags. Devant is an official licensee of the 2013 U.S. Open Championship, 2013-14 PGA Championships and 2012 Ryder Cup. Dynamic Brands is the parent company of Devant and is located in Richmond, Va. Also in the Dynamic Brands portfolio are Bag Boy®, Burton®, Datrek® and Sir Christopher Hatton®.

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