Golf News for Monday, August 26, 2013 | Products

Ashworth Golf announces debut of Cardiff ADC spikeless golf shoe

CARLSBAD, Calif. -- Ashworth Golf, an authentic golf brand dedicated to bringing modern style to the golf course, has announced the release of the new Cardiff ADC spikeless golf shoe to its expanding portfolio of versatile golf footwear.

Available in men's and, for the first time in the company's history - women's models, the new Cardiff ADC has been redesigned to deliver enhanced comfort, functionality and the performance of a traditional golf shoe with the revamped styling and versatility of a casual shoe. To maximize all-day cushioning and comfort, the Cardiff ADC features a premium redesigned leather upper, advanced comfort last and super-soft polyurethane sockliner on a poured PU midsole.

"I've always loved the style and comfort that the Cardiff offers," said Justin Rose, 2013 U.S. Open Champion and Ashworth Tour Staff professional. "I first wore the new Cardiff ADC at The Open Championship in July and really like the updated look and feel. This new version takes comfort to another level, plus I can wear them both on and off the course."

To maximize performance, the Cardiff ADC's new spikeless outsole was recreated to deliver even more stability and traction in both dry and wet conditions with new strategically-placed traction lugs designed to deliver optimal grip both in varying conditions and surfaces. The soft and pliable molded rubber outsole provides a more flexible, low-profile fit without the sensation of traditional spiked models.

Backed by a two-year waterproof warranty, the men's leather Cardiff ADC will be available in six colorways: Collegiate Navy/Airforce Blue/Pebble, White/Neutral Grey/Airforce Blue, Brown/Dark Brown/Fairway and Black/Cardinal/White available on September 1, 2013 and White/Dark Grey/Fairway and Neutral Grey/Dark Grey/True Red available on March 1, 2014 with an MSRP of $120 USD.

The women's leather Cardiff ADC will be available in four colorways beginning September 1: New Navy/Khaki/Bordeaux, White/Light Aqua/Airforce Blue, Light Khaki/Khaki/Spring Green and Black/Dark Orange/White with an MSRP of $120 USD.

About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands: adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 46,000 employees and generated sales of over €14.9 billion in 2012.

About TaylorMade-adidas Golf
Headquartered in Carlsbad, California, TaylorMade-adidas Golf Company sells golf clubs, balls, clothing and accessories under the TaylorMade, adidas Golf, Adams and Ashworth brands. TaylorMade-adidas Golf Company posted 2012 sales of over €1.3 billion.

For more information, contact:
TaylorMade-adidas Golf
Global Communications Department
Heather Spears
Tel: (760) 476.8073
heather.spears@tmag.com

Jory Mendes
jory.mendes@tmag.com
(760) 476.8041