Golf News for Thursday, August 22, 2013 | Marketing

Hopkins Golf unveils TV commercials being aired for new brand

NEWPORT BEACH, Calif. -- Hopkins Golf has unveiled TV commercials to be aired for the upstart brand. Hopkins tapped golf industry marketing veteran LifeBrands, Inc. to help with production of the spots, marketing and media.

"We wanted to make it clear to golfers why our brand exists and where we fit in the market," said Greg Hopkins, Founder/CEO. "The folks at LifeBrands have a tremendous track record both in and outside of golf. We're relying on their expertise."

A 60 second commercial shows a consumer in a golf shop attempting to buy a set of custom wedges. A 30 second spot shows CEO Greg Hopkins explaining the essence of the company and consumer benefits. Click here to view:

"Greg Hopkins is one of the true giants in the golf industry and we are honored to have been chosen by Hopkins Golf as a marketing partner," said Mark Jones, CEO of LifeBrands. "We love working with innovative brands and Hopkins Golf offers a great opportunity to help reshape the golf industry."

About Hopkins Golf
Headquartered in Newport Beach, Calif., Hopkins Golf, Inc. makes tour authentic equipment at factory-direct pricing. Its current tour staff includes Champions Tour players John Huston, Don Pooley, Wayne Levi, Gene Sauers, Bill Glasson, Dan Pohl and Calvin Peete.

About LifeBrands
LifeBrands, Inc. is a full service marketing agency with offices in Omaha, NE, Philadelphia, PA, Eden Prairie, MN and the San Luis Obispo, CA headquarters.

Randy Romberg, VP of Marketing
Office: 949-673-1326
Cell: 714-476-2996