Golf News for Wednesday, August 21, 2013 | Products

Bobby Jones kicks off 25th anniversary year with luxurious knits

NEW YORK CITY -- Bobby Jones, celebrating the iconic apparel brand's 25th anniversary in 2014, today unveiled its Spring 2014 Collection of luxury knit polo tops. The Spring 2014 line of knits, with unparalleled attention to detail, offers the most discerning golfers a stunning variety of luxurious hand feels, providing comfort and class on and off the course.

Highlighting the new collection are Bobby Jones exclusive Supreme Cotton garments. This assortment offers pieces featuring 120/2 100% Pima gassed cotton interlock construction for the ultimate in comfort. Bobby Jones offers two different styles in its Supreme Cotton assortment in Spring 2014 — Solid Supreme Cotton polo and Supreme Cotton Watson Stripe polo, each providing the wearer with exceptional softness and a brilliant luster.

The Solid Supreme Cotton features a flat knit collar with 3% Lycra for added shape-support wash after wash. The Solid Supreme Cotton dazzles in a rainbow of 14 vivid colors (Aquamarine, Aqua Sky, Black, Canary, Carnation, Cerulean, Fuchsia, Jade, Lapis, Navy, Plum, Tangerine, Turquoise and White).

The Watson Stripe utilizes a yarn dye interlock stripe pattern and a self-tailored collar for a sophisticated, yet modern look. The Watson Stripe stuns in 11 beautiful hues (Aquamarine, Classic Blue, Cerulean, Fuchsia, Jade, Lapis, Plum, Salmon, Tangerine, Turquoise and White).

Reflecting startling attention to detail, both styles of polo feature Mobilon stretch tape in the shoulders providing incredible flexibility during the golf swing. Each of the styles also utilizes a 3-button placket featuring the trademark Bobby Jones Player embroidery. Bobby Jones Supreme Cotton polos will be available at green-grass shops by January 25, 2014.

The remainder of Bobby Jones Spring 2014 collection of fine cotton knits are constructed from 60/2 Double Mercerized 100% Egyptian Cotton, providing the wearer with a glossy luster and soft silk-like hand feel that is breathable and luxurious. While the Spring 2014 collection offers golfers a wide selection of 20 different styles of Double Mercerized Egyptian Cotton tops, the focus this season is on two, in particular (Hagen Jac and Palmer Stripe).

The Hagen Jac features a striking Jacquard pattern in 13 different eye-catching colors (Aquamarine, Aqua Sky, Black, Carnation, Cerulean, Fuchsia, Jade, Lapis, Navy, Plum, Tangerine, Turquoise and White) and utilizes a 3-button placket showcasing the Bobby Jones Player embroidery.

The Palmer Stripe offers a flat knit collar style with a contrasting fine-line stripe under collar and exquisite striping throughout the body of the shirt, which is available in 13 spectacular colors (Aquamarine, Aqua Sky, Black, Canary, Carnation, Cerulean, Fuchsia, Jade, Navy, Plum, Tangerine, Turquoise and White). The Palmer Stripe also utilizes a 3-button placket with the embroidered Bobby Jones Player logo.

Like all of the Bobby Jones Spring 2014 luxurious knits, the Hagen Jac and Palmer Stripe feature Mobilon stretch tape in the shoulders providing unrestricted range of motion during the golf swing. Both the Hagen Jac and Palmer Stripe will be available at green-grass retailers by January 25, 2014.

"2014 marks a milestone year in the history of the Bobby Jones brand," said Andy Bell, President/CEO of Jones Global Sports. "We look forward to celebrating our 25th Anniversary with what may be our finest collection of luxury knits ever. For many golfers, the Bobby Jones name calls to mind a certain style and grace, and we're proud to say that those attributes are reflected perfectly throughout this line."

For a quarter century, Bobby Jones has provided luxury men's and women's sportswear, including polo shirts, button downs, shorts, slacks and sweaters/knits to demanding consumers looking to exude a classy, cool confidence on and off the course. The Bobby Jones brand can be found at the finest golf clubs, resorts and haberdasheries in the world. For more information on the Bobby Jones brand, visit www.bobbyjones.com.

About Bobby Jones
Headquartered in New York City, Jones Global Sports, an affiliate of the Waitt Company, manufactures, markets and distributes elegantly styled men's and women's sportswear, accessories and performance golf equipment. Like its namesake, Bobby Jones products are the definition of class, using only premium quality materials to create classic, timeless designs that exude confidence on and off the course. The Bobby Jones brand has been a mainstay in the golf industry since the 1990's and celebrates its 25th Anniversary in 2014. Bobby Jones is sold in the finest private clubs, resorts and golf courses worldwide. For more information visit www.bobbyjones.com.

Contact:
Jared Kelowitz, JDPR
864.233.3776 ext. 24
jaredk@jdpr.com