Bellefonte Country Club in Ashland, Kentucky recently announced that the club has added the 100th new member since their new membership campaign began in April, 2013. This positive membership growth is the result of a restructuring of the club's membership offerings including categories and pricing. The changes in the club's membership were recommended as the part of an Operations Audit conducted in December 2012 by Private Club Associates (PCA) of Georgia.
"By changing and modifying the products and pricing to become more competitive - and creating an appealing migration strategy for current members to refer new members , our Club was able to enroll a substantial number of new members - and attract a group of former members - over 100 in all " commented Scott Hester, a recent Bellefonte Country Club Director. "PCA's guidance for our membership, as well as operating suggestions, was the key to this enormously successful campaign. We estimate at this point that we have added over $200k in new dues revenue. This is a huge accomplishment for this club!"
Bellefonte Country Club, located in Ashland, Kentucky, was founded in 1921 and is comprised of an 18 hole golf course designed by multiple winner of the British Open Willie Park Jr., golf and tennis shops, indoor and outdoor tennis courts, a pool and clubhouse capable of hosting both member dining and banquet events. (www.bellfontecc.com)
Founded in 1986, Private Club Associates provides customized club and golf management and consulting services. With senior level experience from leading golf management and Fortune 50 companies, PCA cost-effectively offers club ownership the most advanced business practices, processes, tools and technology.
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