With slightly more than three months to the staging of the 2013 Asia Pacific Golf Summit (APGS), the programme is filling up with world class speakers.
APGS 2013 will be staged at the plush Shangri-la Hotel Jakarta on November 5 - 7.
Here's the low-down on the latest speaker to sign on for APGS 2013. Henry DeLozier, Principal at Global Golf Advisors, is considered one of the leading authorities on golf course asset development and financing. DeLozier is recognized within the golf industry for his uncommon understanding of golf and residential properties. He is known as a no-nonsense profit producer, an innovative marketer and an advocate of exceptional customer service. His career history reflects new concept introductions and numerous successful business turnarounds.
DeLozier has picked a fascinating title for his presentation - 2013 POSTCARDS FROM AMERICA - LESSONS TO HEED. According to him "Many lessons-learned and mistakes drawn from America can benefit those in the Asia - Pacific who are wise enough to learn from them".
DeLozier explained that amongst the first lessons-learned is that the customer comes first. Serving diverse audiences and cultures, golf businesses must execute thorough and multi-faceted market research.
"This research must incorporate source-of-origin market demographics and transfer analysis. Then, proper golf destinations must be planned to exceed the expectations of the customer for golf, lodging or residential accommodations, dining and entertainment - to do this, learn the best management practices and avoid the mistakes made in America," he added.
DeLozier joined Global Golf Advisors in 2008 after nine years as the Vice President - Golf of Pulte Homes, the largest developer of golf course communities in the U.S. While at Pulte Homes, he developed 27 golf courses in 10 states. During his tenure, Pulte Homes became the largest developer of golf communities and of golf courses in the U.S. with more than $500 million in developed golf assets. In addition, he was responsible for the operation of more than 20 Pulte golf courses.
DeLozier has been recognized by Golf Inc. magazine as one of the "Most Influential People in Golf". He is a Past President of the Board of Directors of the National Golf Course Owners Association and serves on the Employers Advisory Council for the PGA of America.
A "go to" resource on matters of golf-related resort and residential investment and development, DeLozier is often asked by U.S. and international media to comment on social and economic trends affecting the golf business.
Video of Henry DeLozier at APGS 2012