Bramare Brands - a leading U.S. distribution company for high-end golf apparel - has added Italian luxury golf and sportswear label Chervò to its portfolio that includes the performance-focused Swedish line Cross Golf.
Under direction of company Founder and President Diana McCarty, Bramare will initially showcase the Chervò collection to discerning green-grass buyers and high-end specialty retailers nationwide. A broad range of multifunctional garments and accessories for men and women feature a Chic-Tech aesthetic that transitions seamlessly from the golf course to leisure activities and premium-class travel.
"There's a large and growing market segment that keenly understands and appreciates the design philosophy, performance features and fine fabrics which distinguish Chervò," says McCarty. "This sophisticated approach helps fill a void in many shops and also delivers exceptional margins to merchandisers."
Combining highly-engineered textiles with a refined, casual style, Chervò entered the golf market in the early 1990s following a decade of skiwear success in Alpine Arc countries. Fueled by its use of innovative materials, the brand has become a category leader at upscale retailers in more than 30 countries, including nearly every European country and key Asian markets such as China, Korea and Japan.
"We are delighted to partner with Bramare Brands which has already successfully introduced other European labels in America," says Manfred Erlacher, CEO of Chervò. "With products showcasing a combination of prestige and flair, and a well-networked sales team, it will not take long for Chervò to firmly establish itself in America as it is in Europe and Asia."
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Founded in 1982 by Manfred and Peter Erlacher, Chervò was successful in Alpine Arc countries soon after launching its innovative skiwear line that combines highly-engineered technical performance with a refined, casual style. Applying the same design philosophy, in the early 90s Chervò entered the golf market and set out to revolutionize the sport's dress code by pairing Italian style with innovative contemporary materials.
Chervò enjoys a position of sales leadership in Europe and recognition as the most successful imported brand in, China, Korea and Japan. The company celebrated its 30th anniversary in 2012, a milestone marking its unflagging determination to constantly enhance its products, resulting in garments that offer its distinctive Chic-Tech style enjoyed by golfers worldwide.
More information: www.chervo.com.
About Bramare Brands
Founded by industry veteran Diana McCarty, Bramare Brands is a leader in distribution of high-end golf apparel in the United States. The company's growing portfolio is highlighted by the performance-focused Swedish line Cross Golf. Prior to her current role, McCarty served alongside the legendary Ely Callaway at his eponymous golf equipment company and held a key position with financier Julian Robertson as he developed the world-renowned Cape Kidnappers and Kauri Cliffs properties in New Zealand.
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