FAIRHAVEN, Mass. -- FootJoy, the #1 Outerwear Brand in Golf, introduces a
completely new rainwear category called DryJoys Tour XPTM. Designed to
deliver "Xtreme Performance" under all weather conditions, DryJoys Tour XP
is FootJoy's most innovative collection of performance outerwear.
Similar to all FJ apparel and outerwear, DryJoys Tour XP is made
specifically for golf. The versatile 3-layer bonded fabric is stretchable,
waterproof, windproof, and breathable for optimal comfort and performance
on the golf course. It combines four-way stretch shell fabric with a
waterproof barrier and smooth finish on the inside. The new construction
also removes excess weight, yet still delivers waterproof protection up to
20,000mm of water column pressure, which greatly exceeds any rain golfers
experience during play.
"Our goal for FJ Outerwear is to Make Every Day Playable and the new
DryJoys Tour XP collection accomplishes that through several innovations in
material and construction which deliver extreme protection in all playing
conditions," said Whitney Trimble, Director of Marketing, FJ Apparel. "As a
key component of our highly successful layering system, the versatile
DryJoys Tour XP line is perfect in cool and wet conditions or an outer
shell for warmer wet days."
· 3 Layer Bonded Fabric eliminates unnecessary weight and provides
waterproof and breathable performance
· FJ Four-way Stretch Shell allows for a complete range of motion
during the swing.
· Xtreme DWR Finish beads water off the garment
· New YKK Waterproof Main Zipper provides a leak proof barrier
· 20,000 mm of water column pressure
This latest category from FJ offers a wide range of options for players,
including a Full-Zip Jacket, Pullover Rain Shirt, Short Sleeve Rain Shirt
and Rain Pants.
The new line will be supported by a fully integrated, multimedia
advertising campaign. Print advertising featuring FJ player Steve Stricker
will run in golf publications to support the launch of this new category.
FJ DryJoys Tour XP rainwear is tour proven by the best players in the
world, including many who will compete this week in the Open Championship
Rain Jacket: MSRP $270
Rain Shirt: MSRP $250
Short Sleeve Rain Shirt: MSRP $190
Rain Pants: MSRP $195
Sr. Manager, Consumer Marketing - FootJoy