Golf News for Monday, July 22, 2013 | Technology

Red Mat Media adds specific women's category to golf app library

MILFORD, Conn. -- Red Mat Media, makers of the leading mobile golf application, Who's Your Caddy, are pleased to announce that they have added a new category in their video library specifically for women in golf. The library features videos from the EWGA (Executive Women's Golf Association), swing basics for women, golf tips for beginning women, the Women in Golf Foundation and the LPGA (Ladies Professional Golf Association). Red Mat Media is forging relationships with foundations, organizations and companies that are associated with women in golf in order encourage, support and reach out to this powerful group of golfers.

"Who's Your Caddy is interested in developing a section of the mobile app that has a women's focus. As we all know, women are growing every day in business because of their participation on the golf course. We see this augmentation and focus within the app as a powerful support to and of women and their pursuits of the sport of golf," says Laura Guthrie, Executive Director and Partner.

Women are a powerful influence in all household-buying decisions, as well as in business. Who's Your Caddy has already reached more than 20 million ad views, and hundreds of thousands of video views. Having this powerful women's channel will continue to grow the value for sponsors and for golf courses included in the app. Additionally, the video channel will help female golfers improve their game. Interested courses and golf associations serving women in golf are reaching out to Who's Your Caddy to become a part of this rapidly growing golf audience.

Experts in relationship marketing, Red Mat Media brings a fresh voice, distinctive ideas, innovative concepts, and positive messaging to customized print, digital, audio, mobile, and visual communications. From award-winning websites, digital publications, mobile tagging, and mobile apps, we deliver a portfolio of custom communications tools that strengthen current relationships and form successful new alliances. Our clients receive the benefits of exceptionally high editorial and design standards, savvy business development and creative teams, and an advanced technology infrastructure that enables clients to manage, track, and analyze the success of targeted relationships. For information:

Golf's most complete mobile app is free to courses and players. Golfers earn Gimmes (free gifts from neighborhood businesses) by using Who's Your Caddy app. Participating courses earn revenue through Who's Your Caddy's unique advertising program by making their players aware of the app. Caddy-like advice is provided for each hole via a short video in which the golf professional offers simple inside instruction. Enjoy scorecards, enhanced GPS, weather and much more. For information: Link directly by visiting or by texting Who's Your Caddy to 88588

Tara Perkins | Marketing and Public Relations | Red Mat Media | 917-865-8665