Golf News for Monday, July 15, 2013 | Instruction

"Tom Watson: Lessons of a Lifetime" dvd sales continue to climb

WESTWOOD, Kan. -- TOM WATSON: LESSONS OF A LIFETIME surpasses 70,000 copies sold worldwide becoming one of the fastest and best selling golf instructional programs ever created.

"I am very gratified by the worldwide public response to Lessons of a Lifetime", said Tom Watson. "My goal was to pass on the teachings that helped me be successful on the golf course and to see such an overwhelming response to Lessons of a Lifetime is truly humbling."

The DVD set continues to sell very well and has been praised as clear, comprehensive, timeless instruction for players of all skill levels.

In a recent survey, 93% of buyers said Lessons of a Lifetime had improved their games.

Buyers also had these comments:

"I have never had better instruction in all my years of playing this game. Thank you very much."

"Best video ever. Cannot say enough about the graphics. Tom is one of the greatest at teaching all the variations of the golf swing in all situations. Great lessons for all levels of players."

"I have purchased several instructional video lessons during my golfing life. Tom's is by far the best."

"Very detailed. Excellent explanations. "I love Tom's swing and style of play. His lessons are very easy to understand and apply to your game. Good work."

"The program reminded me of the fundamental lessons I learned but had forgotten. Tom's explanations were clear and to the point. I have recommended this program to others. I would buy it again."

"Best overall golf video in my library."

"Great video!! Puts things in an easy to understand and learn format. Could not afford lessons from a pro shop. Best investment to improving my golf fame I have ever made. Will recommend it to everyone I know."

Filmed at the world-famous Greenbrier Resort in White Sulphur Springs, West Virginia, Lessons of a Lifetime are a compilation of strategies he learning starting in childhood and continuing throughout his professional career.Tom Watson

The two-DVD set and 16-page booklet provide nearly three hours of instruction and sells at retail for $49.95. The English language set is available at select golf and sporting goods retailers, pro shops, and

Japanese, Mandarin, French, French Canadian, and German versions of Lessons of a Lifetime are sold at retailers in those countries, plus through website links available at

Watson has professional endorsement relationships with Adams Golf, Executive AirShare, Golf Digest, The Greenbrier Resort, MasterCard, Polo Ralph Lauren, Rolex, Transamerica Corporation and Titliest.

A portion of the proceeds from all sales will be contributed to the Bruce Edwards Foundation for ALS Research.

For more information contact Mary Beth Lacy at:
(760) 346-6942