Golf News for Thursday, July 11, 2013 | Marketing

DJS Communications wins IABC Award for Otter Company media work

ROYAL OAK, Mich. -- DJS Communications, an independently owned corporate communications group founded in 2004, won an IABC Renaissance Award of Merit for Media Relations, presented by the Detroit Chapter of the International Association of Business Communicators (IABC) at the organization's 32nd annual Renaissance Awards event held June 27 at the Henry Ford Centennial Library in Dearborn, Mich.

The company earned its award in the Media Relations category for work on behalf of The Otter Company, in launching that company's 2013 apparel collection at the 2013 PGA Merchandise Show in Orlando, Fla., in January.

The Otter Company, headquartered in Birmingham, Mich., designs, manufactures and markets comfortable, technical and ecologically sensitive outerwear for golfers. Otter apparel maximizes playtime, and extends sessions and seasons, with garments that allow play earlier in the spring, later in the fall and in any inclement weather.

The PGA Merchandise Show media initiative included a series of advance press releases, a press conference to introduce the 2013 collection, including an all-new women's collection, and a series of social media updates via Facebook and Twitter throughout the run of the show.

The campaign yielded The Otter Company a number of significant product trials and a number of favorable reviews including Golf Fashion Weekly,, CyberGolf, Golf Tips magazine and Golf Minnesota.

"A well-defined work plan and a comprehensive approach," noted one IABC judge. "Congratulations on a successful launch campaign." Another judge noted, "The work plan was strong and laid out the basic strategies and tactics used."

"It's a pleasure to win this on behalf of The Otter Company," said Daniel Saad, a partner in DJS Communications. "It's motivating to do your best for great clients, who offer great products. We're grateful for this honor from IABC, and we're grateful that The Otter Company has selected us to support them."

About DJS Communications
DJS Communications LLC is a privately owned corporate communications group, founded in 2004 and headquartered in Royal Oak, Mich. The founding partners, Doris Saad and Daniel Saad have a combined 45 years of corporate communications and media relations experience working with automotive OEMs, automotive suppliers, technology companies, banking organizations, and consumer products companies. Visit

Daniel Saad, Partner - 248.225.8831

Doris Saad, Partner - 248.421.6287