Golf News for Tuesday, July 9, 2013 | Media

Golf Channel posts most-watched second quarter ever, reaching nearly 29 million unique viewers

ORLANDO, Fla. -- Golf Channel continues to carry momentum after marking 2012 as the most-watched year ever and first quarter 2013 posting the most-watched quarter ever by wrapping June with the most-watched second quarter in network history. Second quarter reached nearly 29 million unique viewers.

For 24-hour Total Day (6AM-6AM), 124,000 average viewers per minute were tuned into Golf Channel in second quarter 2013, representing an 8% year-over-year increase compared to second quarter 2012, 39% vs. second quarter 2011 and 44% vs. second quarter 2010, according to data released by the Nielsen Company.

The record numbers in second quarter 2013 are built off Golf Channel’s viewership momentum in 2012, which drove Golf Channel’s status as the fastest-growing network on U.S. television since joining the NBC Sports Group (among networks serving 80 million or more homes throughout that span).

HIGHLIGHTS FROM JUNE:
• June 2013 logged the network’s most-viewed June mark with almost 18 million unique viewers.

• Golf Channel’s LIVE FROM THE U.S. OPEN and MORNING DRIVE drove the network to its most-watched U.S. Open Week for an East Coast venue.

• The week of the U.S. Open, MORNING DRIVE reached almost 2 million unique viewers, setting a new weekly high for the daily morning show in 2013.

GOLFCHANNEL.COM AND GOLF CHANNEL MOBILE POSTS RECORD TRAFFIC
Golf Channel’s digital presence experienced its best quarter ever with GolfChannel.com and Golf Channel mobile pulling in record numbers for unique visitors and page views. GolfChannel.com was up 26% in unique visitors and 39% in page views vs. second quarter 2012, while Golf Channel Mobile was up 47% in unique visitors and 76% in page views vs. second quarter 2012. Contributing to these record numbers was GolfChannel.com’s and Golf Channel Mobile’s best month ever in June for unique visitors. This was driven by GolfChannel.com’s and Golf Channel Mobile’s best month ever in June for unique visitors.

ABOUT GOLF CHANNEL
As the fastest-growing network on television, Golf Channel is a multimedia, golf entertainment and services company based in Orlando, Fla. The Golf Channel cable network, co-founded by Arnold Palmer in 1995 and part of the NBC Sports Group, is available in more than 120 million homes worldwide through cable, satellite and wireless companies. Exclusive partnerships with the world’s top tours allow Golf Channel to feature more live golf coverage than all other networks combined, added to a programming schedule distinguished by golf’s best news, instruction and original programming. Golf Channel’s digital platform of businesses is led by www.GolfChannel.com, a leading golf destination on the Internet, delivering unmatched coverage of the world of golf, as well as services that help the recreational player with how to play, what to play and where to play golf.

GOLF CHANNEL’S COMMUNICATIONS:
David Schaefer
Vice President of Communications
david.schaefer@golfchannel.com
407-355-4542