Golf News for Tuesday, June 25, 2013 | Events

Edwin Watts Golf to host high-tech, chain-wide "Driver Clinic"

On the heels of debuting the ARC (Advanced Robot Certified) Club Matching System, Edwin Watts Golf Shops (EWGS), one of the world's largest specialty golf retailers with over 90 locations, today announced that all stores will be hosting a "Driver Clinic" on Saturday, June 29, 2013. Consumers can visit any of the 90+ locations all day long, where Edwin Watts Golf store associates will be available to conduct free custom fitting sessions, while accessing the "ClubSmarts Report," detailing Robot-Certified Performance Data from the 2013 Drivers test, and featuring the first-ever Club Matching Matrix, highlighting the playability attributes of the new drivers introduced in 2013.

The "ClubSmarts Report," which will be utilized at each respective store, is the centerpiece of Edwin Watts Golf's ARC (Advanced Robot Certified) Club Matching System, designed to objectively "club match and performance fit" golfers with products that best perform to their swing characteristics. In addition to the free custom fittings, while onsite, golfers can also take advantage of special deals and participate in exciting contests. One lucky customer will win a Callaway X Hot driver and matching fairway wood.

Edwin Watts Golf store associates will utilize the Company's in-store launch monitor and swing analysis software to conduct custom fitting sessions for golfers of all ages and skill levels. Introduced in January 2013, the ARC Club Matching System, using advanced RoboFit Technology, tested drivers using an 11-point face system, based on six key impact areas: full-face, center impact, off the toe, off the heel, low on the face and high on the face. As a result, the "ClubSmarts Report's" Club Matching Matrix, allows golfers of all playing levels to easily and effectively match their swing with the top performing drivers in several categories, including most distance/longest drives; highest ball speeds generated; most accurate; and highest and lowest launch angles generated, among others.

The ARC System also establishes a benchmark for game improvement by enhancing the in-store club fitting experience, as Edwin Watts Golf's expert clubfitters now have access to unmatched golf club performance data to support fitting sessions via the in-store launch monitors and simulators. This enables golfers to quickly and easily choose clubs that best match their swing and will optimize their performance.

About Edwin Watts Golf

Edwin Watts Golf Shops, LLC (an affiliated portfolio company of Sun Capital Partners, Inc.), headquartered in Fort Walton Beach, Florida is one of the world's premier specialty golf retailers. The company operates as an integrated, multi-channel retailer, offering the freshest assortment of brand name golf equipment, apparel, and accessories through its 90+ domestic Retail Locations, eCommerce Internet site (, Telephone/Catalog/Direct Mail sales (1.800.874.0146) and Digital Catalog ( Edwin Watts Golf touts a team of highly experienced and knowledgeable sales associates who can assist customers of all skill levels with lessons, performance fitting, special orders and repair services. The combination of the highest level of customer service, price match guarantee and reputation as the most trusted retailer in golf for over 42 years has earned the organization the right to be known as America's Golf Club.


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