Golf News for Tuesday, June 25, 2013 | Tournaments

Humana Challenge extending Sunday play to top amateur golfers

LA QUINTA, Calif. -- One of the truly unique amateur golfing experiences of the last 55 years - playing in the extended Pro-Am as part of the Humana Challenge in partnership with the Clinton Foundation - will become even more of an amazing experience the next time it's played. Beginning in 2014, the event's top amateur players will be able to play Sunday's final round with the professionals.

In addition to that change for the 2014 Humana Challenge (Jan. 16-19), the tournament introduces the Club Team Challenge Pro-Am, a new event that features three amateur members of the same club, a PGA TOUR professional and a PGA Club pro. That event will take place Monday, Jan. 13, on the Jack Nicklaus Private Course at PGA WEST.

"We wanted to improve on an already fantastic format by doing even more to upgrade the experience for our amateur competitors," Humana Challenge Executive Director/CEO Bob Marra said. "Humana has implemented a variety of programs since its sponsorship began to raise the stature of the tournament and the experience for its guests in the pro-am. The opportunity to 'make the cut' for those players who have performed the best in the amateur competition will significantly enhance the experience."

The new format will send the three amateurs with the lowest net score and three amateurs with the lowest gross score after the first three rounds (Thursday-Saturday) into Sunday's final round, where they will each play with two professionals, starting off the 10th tee. The amateurs will not benefit from the pro's score but will play individual stroke play from the amateur tees.

Until 2012, amateurs played only the first four rounds of the then five-round tournament. In 2012 and 2013, amateurs played only the first three rounds of what is now a four-round event. The new format will not only reward the top six amateur players over 54 holes but also bring an atmosphere of pressure mixed with excitement that is only felt on a final-round Sunday.

Humana Challenge Weekly Clubhouse and Weekly Grounds tickets are now on sale. Pro-Am positions and hospitality packages, including the ever-popular Bob Hope Club, are also available and can be purchased at www.HumanaChallenge.com or by contacting the tournament office at 760-346-8184.

About Humana Inc.

Humana Inc., headquartered in Louisville, Ky., is a leading health care company that offers a wide range of insurance products and health and wellness services that incorporate an integrated approach to lifelong well-being. By leveraging the strengths of its core businesses, Humana believes it can better explore opportunities for existing and emerging adjacencies in health care that can further enhance wellness opportunities for the millions of people across the nation with whom the company has relationships.

More information regarding Humana is available to investors via the Investor Relations page of the company's website at www.humana.com.

About the Clinton Foundation
The Clinton Foundation works to improve global health, strengthen economies, promote health and wellness, and protect the environment by fostering partnerships among governments, businesses, nongovernmental organizations (NGOs), and private citizens to turn good intentions into measurable results. Since 2001, the Clinton Foundation's work has resulted in more than 5 million people benefiting from lifesaving HIV/AIDS treatment; more than 18,000 U.S. schools building healthier learning environments; more than 55,000 micro-entrepreneurs, small business owners, and smallholder farmers improving their livelihoods and communities; and more than 248 million tons of CO2 being reduced in cities around the world. And Clinton Global Initiative members have made more than 2,300 commitments that are improving the lives of more than 400 million people in more than 180 countries. For more information, visit clintonfoundation.org, read our blog at clintonfoundation.org/upclose, and follow us on Twitter @ClintonFdn.

About_Desert_Classic_Charities
Since its inception, Desert Classic Charities, the charitable entity that organizes the Humana Challenge, has contributed more than $52 million to the Eisenhower Medical Center and surrounding Coachella Valley nonprofit organizations. Its scope of giving is broad and includes structured and mentoring programs for children, social services, and food and safe shelter for the less fortunate. Desert Classic Charities is dedicated to continuing its mission to serve human needs in the Coachella Valley and beyond by generating funds and opportunities through the Humana Challenge.

About PGA TOUR
The PGA TOUR is the world's premier membership organization for touring professional golfers, co-sanctioning 120 tournaments on the PGA TOUR, Champions Tour, Web.com Tour, PGA TOUR Latinoamérica and PGA TOUR Canada.

The PGA TOUR's mission is to entertain and inspire its fans, deliver substantial value to its partners, create outlets for volunteers to give back, generate significant charitable and economic impact in the communities in which it plays, and provide financial opportunities for TOUR players.

Worldwide, PGA TOUR tournaments are broadcast to nearly 945 million households in 225 countries and territories in 32 languages. Virtually all tournaments are organized as non-profit organizations in order to maximize charitable giving. In 2012, tournaments across all Tours generated more than $130 million for local charitable organizations, and the TOUR's all-time total of charitable contributions has reached $1.86 billion.

The PGA TOUR's website is PGATOUR.COM, the No. 1 site in golf, and the organization is headquartered in Ponte Vedra Beach, Fla.