Golf News for Friday, June 21, 2013 | Business

Golfsmith International opens new store in Cerritos, California

CERRITOS, Calif. -- The world's largest golf retailer, Golfsmith International, is now the biggest golf retailer in the LA area with the opening of a brand new store in Cerritos. Golfsmith now offers eight convenient LA-area locations to serve golfers of all skill levels. The 25,000 square foot interactive golfer's paradise allows golfers to try the latest clubs and gear right inside the store, using some of the store's high-tech, experiential and computerized options. All Golfsmith locations offer an unrivaled retail experience.

The new Golfsmith at 12865 Towne Center Drive near Trader Joe's, will have a Grand Opening June 21st - June 23rd where thousands of dollars worth of prizes, gift cards, merchandise along with a chance to win $10,000 in cash, will be given away. Visitors to the new Golfsmith store can compete in a Hole-In-One Challenge. One lucky winner could take home $10,000. Other prizes, products and gear totaling more than $7,500 will be given away this weekend, including a pair of $1,000 shopping sprees

Golfers can try out the latest equipment using four high-tech, computerized golf simulators and an expansive indoor putting green. The new location offers computerized custom fitting services and lessons for golfers of all abilities. Golfers can take an indoor, air-conditioned golf lesson using video and biometric feedback teaching aids. The new location features GolfTEC, a state-of-the-art, in-store lessons center, taught by PGA professionals and certified coaches to help golfers' performances.

Golfsmith currently has locations in Brea, El Segundo, Irvine, Ontario Mills, Oxnard, Pasadena, Woodland Hills, and now Cerritos. The new store is part of Golfsmith's aggressive expansion strategy to provide golfers throughout the country with better retail options to purchase the right equipment to play better. Golfsmith offers more retail square footage than any other pure golf retailer in the Metro Los Angeles area.

"Southern California golfers are among the most passionate golfers in the country. Golfsmith offers avid and casual golfers the easiest and best options to improve their game. Our passion is to help everyone enjoy this wonderful game of golf even more," said Sue Gove, Golfsmith International President and CEO. "Whether you're a scratch player or looking to get into the game for the first time, Golfsmith offers the best selection of the biggest brands in a truly unique environment."

In addition to clubs, balls, shoes, tees and other golf essentials from brands like Titleist, PING, Callaway, TaylorMade, Cobra, PUMA, Nike Golf, Mizuno and more, Golfsmith offers a wide selection of authentic golf apparel brands and fashions not found in a typical department or discount store. Golfers will also find the latest technology accessories such as GPS units, swing analyzers and rangefinders. Golfsmith's highly trained experts are always on-hand to help customer find the right gear for their game.

Cerritos Grand Opening Details

There are a number of exciting activities planned for the Cerritos Grand Opening including:
• 8:00 a.m., Friday, June 21, first 200 people to visit the store will receive a free two-pack of premium golf balls
• Register before 9:00 AM on Friday, June 21 and before 9:00 AM on Saturday, June 22, for a chance to win a $1,000 shopping spree to be given away both days
• All weekend long, customers can participate in a closest to the pin contest in which 12 finalists will have one chance at winning $10,000 in a hole-in-one challenge on June 29 at 2:00 PM.
• Customers can register for a chance to win prizes such as drivers, iron sets, GPS units and rangefinders
• GolfTEC will offer a 60-minute individual swing evaluation clinic for $99 ($165 value-offer expires 6/30)

For More Information

Customers can sign up for e-mail offers and get updates on the grand opening at :

Attention Photo Editors: To download high-resolution images of Golfsmith's stores, please click this link:

Attention Video Editors: To download broadcast quality, HD video of Golfsmith's stores, please click this link:

About Golfsmith International

Golfsmith International, based in Austin, TX, is the largest specialty golf retailer in the world operating Golfsmith stores in the U.S. and Golf Town stores in Canada and New England. The business operates as an integrated, multi-channel retailer, offering customers the convenience of shopping through any of its 150+ experiential retail locations or 24/7 shopping at its e-commerce sites - and Golfsmith International offers extensive product selection of premier branded golf equipment as well as its proprietary products, club-making components and pre-owned clubs.

Media Contacts:
Lynn Luczkowski, L2 Communications 860-313-1426 or
Aubrey Haznar, L2 Communications, 617-549-8792 or
Chris Miller, Golfsmith, 512-821-4131 or