Agrium Advanced Technologies is a new name at the 2007 Golf Industry Show, but the people, the products, and even some of show giveaways will be familiar to the thousands of superintendents and industry professionals who will walk the trade show floor in Anaheim.

In addition to the familiar blue and green basketball previously available from Pursell Technologies Inc., Agrium Advanced Technologies invites superintendents to stop by the booth to catch up with the former PTI and Nu-Gro fertilizer team and to take a shot at winning some great prizes.

Magician Seth Kramer will be on hand to entertain guests and to challenge them to a card game. Winners of each game played during the three-day show will take home an iPod Shuffle, and everyone who plays will receive a deck of playing cards. In addition, each day Agrium Advanced Technologies will draw a grand-prize winner of a PlayStation 3.

"We're excited about this year's show, especially since it will be our first appearance at the GIS under our new name, Agrium Advanced Technologies," said Jeff Higgins, marketing manager, turf/agriculture. "We are striving to become the market leader in this segment, and we're looking forward to a great time and to seeing everyone at our booth."