Golf News for Wednesday, June 19, 2013 | Products

Boccieri Golf Secret Grip now available at all Edwin Watts stores

SCOTTSDALE, Ariz. -- Boccieri Golf announces its Secret Grip is now available at all 91 Edwin Watts stores nationwide, where the popular retailer will install a complimentary Secret Grip on the 7-iron or driver of any customer presenting a limited-time voucher from

A patented technological breakthrough, the Secret Grip allows players to easily backweight their clubs in a manner similar to what Jack Nicklaus employed while winning 73 PGA Tour titles and 18 major championships. Designed to be installed quickly and affordably on equipment from every manufacturer, the Secret Grip's heavier weight raises a club's balance point, promoting consistently crisp contact for greater control and distance.

The added weight comes from a tungsten insert in the butt-end and a proprietary compound 40 percent heavier than standard grips. Available alongside the original Secret Grip is the new putter version of the product (155 grams). It provides players the most cost-effective and simple method for counterweighting a putter, a Tour-proven solution to enhance performance on the green and reduce putts per round.

"Back-weighting has been used by some of the greatest players in the history of the game and tangibly improves the golf swing and putting stroke," says Scott Biggers, Edwin Watts Club Component Buyer. "The Boccieri Golf brand continues to impress and having an endorsement from the legendary Jack Nicklaus speaks to the impeccable quality of these products."

Recent launch-monitor testing of more than 500 players shows 95 percent strongly prefer the Secret Grip over traditional offerings. Beyond independent testing, the grips continue to receive praise from scores of leading media, including "Top Products from the PGA Show" honors from Golf Digest and GOLF Magazine.

"Comprehensive research and testing proves counterweighting offers a variety of benefits to players of all skill levels," says Stephen Boccieri, President and CEO of Boccieri Golf. "Partnering with Edwin Watts will further increase the visibility of our products and the voucher offer is a perfect way to put the Secret Grip into the hands of golfers with a no-risk, free trial."

The Secret Grip is the latest innovation from Boccieri Golf, pioneer of the popular Heavy Putter and critically acclaimed "Control Series" of full swing clubs.

For more information:, 888.788.8374.

About Boccieri Golf
Founded in 2005 by Stephen Boccieri, the company's popular Heavy Putter collection and Control Series line of full-swing products were the first to integrate counterweight principals. This unique approach to club design is proven to benefit golfers of all abilities, as strategically placed weight in the butt-end of the shaft produces a higher balance point for smoother, more repeatable swings from driver through putter. Boccieri Golf's Secret Grip, endorsed by Jack Nicklaus, is its latest innovation.

The company recently opened a state-of-the-art Research and Performance Center at 15816 N. Greenway-Hayden Loop in Scottsdale. The 9,000-square-foot facility offers golfers a variety of services, including custom club fitting, high-tech swing analysis and practice time on life-like simulators.

Boccieri Golf equipment has played a key role in victories on the PGA, European, Champions, Nationwide, Asian, Canadian and European Challenge Tours, and has received critical acclaim from golf and lifestyle media worldwide.

Bill Feidler
Buffalo Communications