Golf News for Wednesday, June 12, 2013 | Business

Edwin Watts Golf Shops awarded Google Trusted Stores designation

Google Trusted Stores is a program that helps shoppers identify online merchants that consistently offer a positive shopping experience, while maintaining a strong track record for on-time shipping and customer service excellence. Google Trusted Stores is entirely free, both for shoppers and for online stores, while the badge serves as a recognizable mark validating the credibility and efficiency of an e-commerce website.

With seamless navigation and a breadth of interactive features, offers online shoppers a turnkey shopping solution, whether shopping for themselves or a special golfer. In fact, complemented by a seamless check-out process, golfers and shoppers can quickly take advantage of the Today's Deals section, highlighting spectacular deals on a wide selection of products, sign up for the LoyalTee program, tune in to the popular GOLFBETTER Podcast each week, and much more.

"The Google Trusted Stores designation reinforces our commitment to maintaining superior customer service, while validating the time and effort spent on enhancing our e-commerce website over the past few years," said John Watson, CEO, Edwin Watts Golf Shops.

The Google Trusted Stores program helps shoppers buy online with confidence. The badge is only awarded to stores with a proven track record of reliable, on-time shipping and excellent customer service. When shoppers see the Google Trusted Store badge on e-commerce websites, they know they're buying from a store that provides a consistently excellent shopping experience. As part of this program, Google stands behind shoppers whenever they make a purchase, and offers up to $1,000 lifetime purchase protection for eligible purchases and in the rare event of a problem.

For more information on Edwin Watts Golf, visit

About Edwin Watts Golf
Edwin Watts Golf Shops, LLC (an affiliated portfolio company of Sun Capital Partners, Inc.), headquartered in Fort Walton Beach, Florida is one of the world's premier specialty golf retailers. The company operates as an integrated, multi-channel retailer, offering the freshest assortment of brand name golf equipment, apparel, and accessories through its 90 domestic Retail Locations, eCommerce Internet site ( and Telephone/Catalog/Direct Mail sales (1.800.874.0146). Edwin Watts Golf touts a team of highly experienced and knowledgeable sales associates who can assist customers of all skill levels with lessons, performance fitting, special orders and repair services. The combination of the highest level of customer service, price match guarantee and reputation as the most trusted retailer in golf for over 45 years has earned the organization the right to be known as America's Golf Club.

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