SCOTTSDALE, Ariz. -- The JW Marriott Camelback Inn Resort & Spa announced that it will unveil its new Ambiente golf course at Camelback Golf Club in the fall of 2013. Spanish for the word "environment," Ambiente, which is designed with a detailed eco-friendly focus, will become the first new golf course development project in the Phoenix-Scottsdale and Paradise Valley areas in over five years, and one of a select group of new courses to be built nationwide.
The completion of the $10 million Ambiente golf course will culminate a seven-year, $70 million Marriott renewal project at Camelback Inn, designed to blend reverence for the past with relevance for the future. From preserving the resort's 1930s adobe brick to the stylish renovation of the Inn's 453 casita-style guestrooms, and from a new 20,000 square-foot, hi-tech grand ballroom to the debut of BLT Steak, Laurent Tourondel's modern American steakhouse, the renewal project involved virtually every aspect of the historic resort. Today the new-look 125-acre Camelback Inn, set on its Sonoran Desert surroundings in Paradise Valley, strikes the perfect balance between showcasing the best of the resort's storied past, while setting a visionary course for the future.
Adding to the lore of Camelback, Ambiente is expected to gain golf industry-wide acclaim for its distinct design, the challenging, yet enjoyable experience it presents to golfers of all levels and the overall aesthetic and environmental qualities it brings to the Phoenix-Scottsdale area. In concert with the popular Padre golf course, Ambiente will help to establish a one-of-a-kind 36-hole Southwest golf destination, for both leisure and group golfers, within the enchanting resort atmosphere of the Camelback Inn.
"Ambiente is more than just a new golf course, for it represents the final phase in Marriott's unmatched commitment to reinvigorate Camelback Inn for the future, while preserving its history and the unique Southwestern style that has made it a favorite for generations of travelers," said Jim Rose, General Manager, JW Marriott Scottsdale Camelback Inn Resort & Spa. "While Ambiente is sure to distract golfers with its natural beauty and breathtaking views of Mummy Mountain, Camelback, the McDowells and the Phoenix Mountain Preserve, our golfing guests will find a friendly test of skill and shotmaking that will redefine the golf experience at a resort long known for its exceptional service, palette pleasing food, luxurious accommodations and spirit of adventure."
The launch of Ambiente, which replaces the old Indian Bend golf course, will create a uniquely different golf experience than the Padre course, which today is regarded as a great parkland style golf course that, while scenic, boasts numerous water hazards, towering Pine and Eucalyptus trees and 18 golf holes that will test every golfer's ability. In contrast, Ambiente, which was designed by notable golf architect Jason Straka on behalf of Hurdzan/Fry Environmental Golf Design, will present a distinct challenge where accuracy and a good strategy command the day, as every hole will force even the best players to focus on each and every shot. Golfers will find the eye-catching elevation changes, as well as rolling fairways with significant drops throughout the course, are among its most striking features.
Ambiente will also feature five sets of tee boxes, designed to positively impact today's golf industry "growth of the game" effort. The new forward tees have no forced carries and offer easier approach angles, which create opportunities for aspiring golfers to enjoy regardless of their playing ability. One of the most golfer-friendly features of Ambiente is the creatively shaped greens. The overall green acreage, which stands at about 122,000 square feet, offers great movement, character and feel. Visually intimidating, the putting surfaces are very fair, but will challenge golfers to bring their best putting stroke every time out.
Environment is a significant part of the Ambiente golf course story, which centers on water conservation, wildlife habitat creation and an overall 50 percent decrease in pesticide/fertilizer and fossil fuel use, as compared to the former Indian Bend golf course. The design and layout of the course will be highlighted by 100 acres of new native desert and grass areas that will feature a mix of acacias, jojobas and sagebrush among many other desert shrubs and grasses, as well as an eye-catching collection of both summer and winter desert wildflower mixes.
These native areas, which will require one-third less water than Indian Bend, will be complemented by 85 acres of hybrid turf grass that also requires significantly less water, while reducing the daily labor and machinery intensive maintenance of traditional Bermuda grass. Overall, the combined native areas will give the course a more Northern desert look compared to the area's traditional Sonoran Desert layouts, making it a must-play Southwestern layout in Paradise Valley.
From an Audubon standpoint, Ambiente is designed to cater to wildlife, which is part of Marriott's overall role as a steward of the Audubon Cooperative Sanctuary program. By removing over 100 acres of turf grass and replacing it with native desert and grass areas, bird inventory, as well as the local mammal population, will increase substantially.
Adds Rose, "Environmental consciousness has long been a hallmark at Marriott, and we believe that Ambiente is a perfect example of the Company's commitment to protecting wildlife and natural resources, while continually serving as a leader in eco-friendly business practices. Upon completion, we expect golfers in the community will find that Ambiente stands alongside the premier golf landscapes in the Phoenix-Scottsdale market, while we expect the course to redefine the destination golf experience for group and leisure customers visiting the Camelback Inn."
About Camelback Inn
Set on 125 acres of Sonoran Desert landscape in affluent Paradise Valley, Camelback Inn embodies the spirit of the Southwest with its peaceful desert setting, private grounds for hiking and meditation and indigenous plant life. The resort features 453 oversized guest rooms and suites, each with a private entrance and garden patio or balcony. The resort also offers 36 holes of championship golf, six tennis courts, the 32,000-square-foot Spa at Camelback Inn, two swimming pools, and seven restaurants and lounges. www.camelbackinn.com
About JW Marriott
JW Marriott is part of Marriott International's luxury portfolio and consists of beautiful properties in gateway cities and distinctive resort locations around the world. These elegant hotels cater to today's sophisticated, self-assured travelers, offering them the quiet luxury they seek in a warmly authentic, relaxed atmosphere lacking in pretense. JW Marriott properties artfully provide highly crafted, anticipatory experiences that are reflective of their locale so that their guests have the time to focus on what is most important to them. Currently, there are 59 JW Marriott hotels in 23 countries; by 2015 the portfolio is expected to encompass 79 properties in 28 countries. www.jwmarriott.com
Glenn Mastro (email@example.com)
Mastro Communications, Inc. @ 732-469-5700