Golf News for Monday, June 3, 2013 | Business

Tom Hoch selected by Marriott for Camelback clubhouse remodel

OKLAHOMA CITY -- Tom Hoch - a pioneer in revenue-based design and turn-key, design-build interior architecture solutions - has been selected by Marriott to remodel the clubhouse at its iconic Camelback Golf Club in Paradise Valley, Arizona.

In concert with a major renovation of the Indian Bend course by Michael Hurdzan and Dana Fry, Hoch will revitalize and refresh the 36,000 square-foot clubhouse interior, originally built in 1999. The 36-hole golf oasis at the JW Marriott Camelback Inn Scottsdale Resort & Spa is one of the true bedrocks of the Scottsdale golf landscape.

"Tom Hoch has brought us an exciting, creative and visionary design that will improve the lifestyle proposition and relevancy of our clubhouse for members and patrons alike" says Jim Rose, Camelback Inn's General Manager. "Hoch's design will be implemented in phases and will be the perfect complement to our renovated golf course."

The master-plan design includes: space planning and interior design improvements to an expanded bar/lounge; revamped club grille with exhibition kitchen; upgraded inside/outside social areas, renovated members club lounge, golf shop, and locker rooms; as well as enhancements to the VIP club room. Hoch's team will create memorable, engaging spaces for guests and members, while bolstering the top and bottom lines for golf club operations.

"We are once again honored to have the opportunity to work with Marriott, a brand so committed to the game of golf and golfers world-wide," says Tom Hoch, president of Tom Hoch Design. "Camelback is one of the crown jewels of the Marriott portfolio, and we look forward to positioning it for another era of success."

Other recent U.S. and internationally-based Tom Hoch projects include: The Ritz-Carlton, Dove Mountain (Marana, Arizona); The Members' Golf Club at The Ritz-Carlton, Sarasota (Florida); Farm Links Golf Club (Alabama); Renaissance Golf Club (Massachusetts); TPC Valencia (California); Zavidovo Golf and Lake Resort (Russia); and Tulsa Country Club (Oklahoma); multiple projects with Troon Golf; Apes Hill Club (Barbados); and The Abaco Club (Bahamas).

For more information about Tom Hoch: / 405.524.0505.

About Tom Hoch | Plan | Design | Build
Founded in 1963 in Oklahoma City by Tom (senior) and Joanne Hoch, Tom Hoch is a design-build firm specializing in club, resort, hotel, restaurant and recreational spaces, and a recognized worldwide leader for delivering exceptional results on schedule and within budget. It has created many of the most memorable, engaging and functional spaces in the golf, hospitality and leisure industries, including award-winning, revenue-bolstering projects for leading luxury brands.

Tom Hoch has revolutionized the category via its "revenue-based design" model, a space planning, sizing and mapping process for retail-driven spaces such as golf shops and food- and-beverage operations. The revenue-based design model can be applied to new construction, and is particularly effective with cost-sensitive remodeling projects. It is scalable and can be utilized with any size space in a wide variety of industries (golf, restaurant, hotel, spa, recreational clubs and more).

Superior views, balanced site lines, privacy, energy, operational efficiency with optimal staffing, exceptional luxury and increased profits are central to Tom Hoch's delivery of a signature, custom interior space that is the lifestyle centerpiece of clubs and communities. These inviting, comfortable and stunning gathering places are powerful marketing tools for owners, developers, membership directors and real-estate agents. Styles range from classic and neo-classic to contemporary and progressive.

Contracted design work is completed onsite in Tom Hoch's 30,000 square-foot studio, a unique position in the category that leads to increased efficiencies and overall quality. An "American Craftsman" operation, projects are designed and built by highly skilled artisans, carpenters and designers, and installed by an in-house team with minimal outsourcing. Tom Hoch employs "green building" techniques and practices to deliver spaces and products that are environmentally sensitive.

About Camelback Inn
Set on 125 acres of Sonoran Desert landscape in affluent Paradise Valley, Camelback Inn embodies the spirit of the Southwest with its peaceful desert setting, private grounds for hiking and meditation and indigenous plant life. The resort features 453 oversized guest rooms and suites, each with a private entrance and garden patio or balcony. The resort also offers 36 holes of championship golf, six tennis courts, the 32,000-square-foot Spa at Camelback Inn, two swimming pools, and seven restaurants and lounges.

Shane Sharp
Buffalo Communications
704.519.8381 (cell)