Golf News for Tuesday, May 28, 2013 | Sponsorship

Nuun and Company partners with American Junior Golf Association

BRASELTON, Ga. -- Nuun and Company, the pioneer of electrolyte enhanced drink tablets, has partnered with the American Junior Golf Association to become a product sponsor of Operation Hydration.

"Nuun is very proud to partner with the AJGA in Operation Hydration," says Mason Reay, president and CEO of Nuun Hydration. "We support their mission and their passion. Together we are educating junior golfers on the importance of hydration as a means of staying safe in the heat and improving focus, stamina, and performance on the course."

The Seattle-based company will become a fixture of the AJGA's Operation Hydration, an initiative that started in 2012 to provide on-course support for parents, spectators, staff and junior golfers who are at risk in hot summer temperatures. Nuun product tablets will be available on the Nos. 1 and 10 tees of AJGA events and will provide additional education about the importance of hydration on the AJGA 'U' website.

Operation Hydration was implemented following the 2011 summer which produced the hottest summer on record for four states - Oklahoma, Texas, Louisiana and New Mexico. In addition, cities across the country experienced record temperatures from May to August.

"We highly value the safety of our members and Operation Hydration is an avenue to help ensure that safety," said Stephen Hamblin, AJGA executive director. "The bulk of our season takes place during the summer months where extreme heat conditions are prevalent, so making sure our players, parents and staff are healthy is crucial. Our partnership with Nuun will help continue educating our membership and develop good nutritional habits."

In addition to Nuun products at all AJGA events, the Operation Hydration program provides all parents, junior golfers, college golf coaches and spectators with the following for safety:

* Certified medical attendant
* Bottled water
* Available nutrition (fruit and energy bars)

In addition to often providing on-site nutritionists or education about proper hydration, players and parents are able to access videos, articles and other resources on the AJGA website or AJGA U during the season to get information on proper nutrition before, during and after play, what to do during extreme heat, and why to drink more water.

About Nuun
Nuun and Company, based in Seattle, Wash., is the pioneer of electrolyte enhanced drink tablets that turn water into an optimally balanced sports drink without the sugars and plastic waste of traditional sports drinks. Founded in 2004, Nuun is used by the world's best athletes and enthusiasts in running, cycling, triathlon, golf, outdoor, and general fitness. Eight years later, Nuun Active Hydration is the #1 selling sports drink product in bike, run, outdoor specialty, and outdoor chain stores. In May 2012, Nuun introduced Nuun All Day, a new line of vitamin-enhanced drink tablets for healthy, daily hydration anytime. Nuun All Day is also a great substitute for kids to replace juices or beverages high in sugar and artificial ingredients. Nuun is sold in over 5,000 outlets in the U.S. and available in over 30 countries. To learn more and find stores in your local area, visit

About the AJGA
The American Junior Golf Association is a 501(c)(3) nonprofit organization dedicated to the overall growth and development of young men and women who aspire to earn college golf scholarships through competitive junior golf. The AJGA provides valuable exposure for college golf scholarships, and has an annual junior membership (boys and girls ages 12-18) of approximately 6,000 junior golfers from 49 states and more than 50 countries. To ensure scholarship opportunities for all junior golfers who have the skill, the AJGA created the Achieving Competitive Excellence (ACE) Grant program to provide financial assistance to young players in need.

Titleist, the AJGA's National Sponsor, has been the catalyst and driving force behind the Association's success since 1989. Rolex, which is in its fourth decade of AJGA support, became the inaugural AJGA Premier Partner in 2004. In 2007, after 12 years of support, Ralph Lauren became the AJGA's second Premier Partner.

AJGA alumni have risen to the top of amateur, collegiate and professional golf. Former AJGA juniors have compiled more than 500 victories on the PGA and LPGA Tours. AJGA alumni include Brandt Snedeker, Bubba Watson, Webb Simpson, Hunter Mahan, Phil Mickelson, Tiger Woods, Stacy Lewis, Vicky Hurst, Paula Creamer, Cristie Kerr, Britney Lincicome and Morgan Pressel.