HARTFORD, Conn. -- Back9Network, a lifestyle multiplatform media company, announced the formation of a strategic partnership with International Network of Golf (ING). Through the partnership, Back9Network and ING will share digital content and extend the marketing footprint for both organizations as Back9Network prepares to launch on cable/satellite in the near future. Since 1990, ING has been facilitating communications for golf industry media, manufacturers, and services companies through forums and conferences around the world.
"We are delighted to welcome ING to our growing list of partners", said James L. Bosworth, CEO of Back9Network. "For almost a quarter century, ING has built an extensive membership of lifestyle -related golf companies, and reaches over 6 million golfers through those members. We look forward to maximizing our mutual reach to this significant demographic."
"We have watched the development of Back9Network with great anticipation," said ING Founder & Executive Director Mike Jamison. "Back9's visionary leadership has built a diverse and creative team to deliver this exciting new media platform to a hungry golf audience. Back 9 can be a leader in expanding golf's reach to a contemporary and diverse audience, and ING is excited to be a part of that. We believe it is a very beneficial relationship."
Back9Network, which made its online debut in 2012, is focused on all the things golf fans love about playing and living the game. Back9Network has started construction on its state-of-the-art TV studio and video production facility in downtown Hartford, Conn., which is quickly becoming the sports media capital of the world with ESPN, NBC Sports and YES Network also based in the state.
Back9Network, based in Hartford, Conn., is a lifestyle multiplatform television network and media company. Back9Network was developed as a complementary alternative to traditional media's focus on professional golf tournament coverage. Focused on compelling storytelling, interesting personalities, features and fashions, interviews and instruction, travel, gear and so much more, fans of all kinds will want to hang with the Back9Network. Back9Network.com, the online clubhouse for Back9Network, delivers a fresh perspective on the golf lifestyle and its worldwide influence. Back9Network's leadership includes respected and outspoken executives from the golf and media industries. Clint Eastwood serves as chairman of the Back9Network Creative Committee. For further information, visit www.Back9Network.com.
The International Network of Golf: "Where Media and the Golf Industry Connect." ING is a non-profit organization that has enhanced and promoted communication between business and media since 1990. Membership is open to anyone from any segment of the golf industry, and to all media who cover the business of golf. The object is to bring golf industry executives together with members of the golf media to improve communication, introduce new products, services and destinations, and to develop and nurture relationships. ING is celebrating its 23rd Annual ING Spring Conference this year at Reunion Resort in Orlando. Visit www.inggolf.com