NEW YORk. -- Original Penguin, a division of Perry Ellis International, Inc., signed Aaron “Badds” Baddeley to a 3 year contract, and became his official clothing sponsor on the PGA Tour.
“We are proud to bring Original Penguin by Munsingwear® back to the PGA Tour with the signing of Badds”, Oscar Feldenkreis, Co-Chairman, President and Chief Operating Officer of Perry Ellis International said. “After a twenty year absence, Original Penguin is back on the course.”
Chris Kolbe, President of ORIGINAL PENGUIN continued, “This is a very exciting opportunity for ORIGINAL PENGUIN. This sponsorship will be a great platform to further develop our contemporary golf product line. “
Originally developed in 1955, Munsingwear introduced the first iconic golf shirt, giving way to a new sportswear lifestyle, and became the first shirt made for golfers developed by professional golfers. The ORIGINAL PENGUIN logo was popular throughout the 50’s, 60’s and 70’s and was worn by some of the world’s all-time most legendary golfers.
Badds added, “I’m very proud that ORIGINAL PENGUIN chose me to continue the legacy of their authentic golf heritage.”
In 1996, Perry Ellis International, Inc. acquired the family of Munsingwear trademarks and re-launched the ORIGINAL PENGUIN® brand as a complete sportswear collection for Spring of 2003. In keeping with the suburban golf and social club sensibility of the original brand, ORIGINAL PENGUIN has grown it’s offerings to include a women’s collection, denim, eyewear, watches, footwear, neckwear and winter accessories. All products are sold in better department stores and specialty boutiques throughout the United States and Europe and ORIGINAL PENGUIN retail stores located in New York, Los Angeles, Miami, Dallas and Newport Beach.
About Perry Ellis International
Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men's and women's apparel, accessories, and fragrances. The company's collection of dress and casual shirts, golf sportswear, sweaters, dress and casual pants and shorts, jeans wear, active wear and men's and women's swimwear is available through all major levels of retail distribution. The company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands including Perry Ellis(R), Jantzen(R), Cubavera(R), Munsingwear(R), Savane(R), Original Penguin(R), Grand Slam(R), Natural Issue(R), Pro Player(R), the Havanera Co.(R), Axis(R), Tricots St. Raphael(R), Gotcha(R), Girl Star(R) and MCD(R). The company enhances its roster of brands by licensing trademarks from third parties including Dockers(R) for outerwear, Nike(R) and JAG(R) for swimwear, and PING(R) and PGA TOUR(R) for golf apparel. Additional information on the company is available at http://www.pery.com.
About Original Penguin by Munsingwear®
The Original Penguin by Munsingwear brand is designed, distributed and licensed in a broad line of high quality men's and women's apparel and accessories, including women’s and men’s sportswear, dress shirts, tailored suitings, denim, and swimwear to all major levels of retail distribution. ORIGINAL PENGUIN® offers an accessory collection through licensee partnerships with Seiko, BaumVision, Superba, and Concept One. Additional information on the division is available at http://www.originalpenguin.com
For further information on Original Penguin by Munsingwear®:
David Bedwell, VP of Branding and Creative
(323) 842-3813 / David.Bedwell@pery.com
