Golf News for Tuesday, May 21, 2013 | Products

Laser Link Golf announces shipping new White Magic rangefinder

MADISON, Wisc. -- Laser Link Golf, a leader in distance measurement technology and solutions for the golf market, announced that they have begun shipment of the company's latest rangefinder - White Magic. This product will join a family of products that includes the QuickShot, Red Hot, and Switch laser rangefinders. All of these products are now available in green-grass and off-course retail outlets across the country.

White Magic operates on a similar platform as the company's popular Red Hot rangefinder. It is a "any target" rangefinder, so any landmark on the golf course can be measured at the touch of a button. Main features include:

• Laser Link Golf's trademark pistol shape - No design works better for golfers. Why is this better? It allows you to use the rangefinder away from your face, which means you don't have adjust your hat or sunglasses to get your measurement.
• Zero-In Alignment System for easy targeting
• Simple one-button operation

What sets this unit apart from the Red Hot is what the company calls Target Differentiation Technology (TDT), or "Know Your Target" technology. TDT allows the rangefinder to distinguish between reflector and non-reflector targets on the golf course. Hit a Laser Link reflector target, and White Magic will "beep". Hit a tree or other object, and White Magic will vibrate. The benefit? You'll know that the measurement you want, is the measurement you receive.

"All of our products are created with one goal in mind -- make the same technology used by PGA Tour® players simple and easy to use for the millions of players who don't live tournament to tournament," said Rob O'Loughlin, president of Laser Link Golf. "White Magic delivers the information every golfer needs in a way any golfer can use."

For more information on White Magic or other Laser Link products, visit

About Laser Link Golf
Laser Link Golf is the producer of the Laser Link Distance System, the revolutionary distance measurement system designed specifically for golf. Laser Link Golf products include the popular QuickShot™, the Red Hot, and Switch rangefinders , as well the SmartStick™ reflector system, and the Smarty™ flagstick reflector. The System is designed to speed up play and add enjoyment to the game. It is in use at more than 3,500 private clubs around the country, and several more daily fee courses. Additional products include the CartLink System - the affordable cart-mounted GPS alternative that golf courses can install without breaking the budget. CartLink puts the best distance measurement technology within arms reach for golfers. Laser Link Golf is based in Madison, WI, and is owned and operated by many of the same individuals that started SoftSpikes®. They are involved in Laser Link Golf for the same reason they got involved in SoftSpikes® - both are good for the game!

Dan Steiner
Laser Link Golf
4027 Owl Creek Drive, Madison, WI 53718
(608) 838-3100
(866) 909-4653
(608) 838-3304 (Fax)