Golf News for Tuesday, May 21, 2013 | Marketing

Billy Casper Golf and Callaway Golf partner for Putterpalooza

VIENNA, Va. -- Billy Casper Golf (BCG) - owner and operator of more than 140 golf courses, country clubs and resorts - has partnered with Callaway Golf for the second annual "Putterpalooza" at more than 50 BCG-managed courses across America.

Every Friday and / or Saturday between 8 a.m. and 2 p.m., golfers nationwide can demo the latest Odyssey putters like VERSA, "The Fastest Growing New Putter Model on Tour," and White Hot Pro, already a three-time winner on Tour. Golfers who make a 10-foot putt can earn an Odyssey Drain patch, and players who sink a 30-foot putt with an Odyssey putter will win a free round of golf. Putterpalooza runs through July 6.

For more information and a list of participating BCG courses: www.billycaspergolf.com/putterpalooza.

"Billy Casper Golf is extremely creative when it comes to ensuring exciting experiences for golfers," says Randy Rubin, Senior Manager of Strategic Accounts for Callaway and Odyssey Golf. "You don't find many initiatives dedicated to putter trial and sales, so we are excited to drive experience and value to the consumer."

"We are thrilled to again partner with Callaway and Odyssey for this fun and inventive program," says Peter Hill, Chairman and CEO of BCG. "The pressure is on for golfers to challenge their friends each week to see who can make the long-distance putt."

BCG operates daily-fee, semi-private, private and resort golf properties for public agencies and private owners, developers and investors. The firm is widely known for its cutting-edge marketing technology, revenue management, special events and promotion, staffing and training, agronomic best practices and vendor partnerships.

Among BCG's most recognized programs for golfers are its proprietary "World's Largest Golf Outing," "Golf Fore Women," "Kids Play Free." Its courses have been lauded by Golf Digest, GOLF Magazine, Golfweek and industry pundits.

About Callaway Golf
Through an unwavering commitment to innovation, Callaway Golf Company (NYSE:ELY) creates products designed to make every golfer a better golfer. Callaway Golf Company manufactures and sells golf clubs and golf balls, and sells golf accessories under the Callaway Golf® and Odyssey® brands worldwide.

For more information: www.odysseygolf.com www.callawaygolf.com, www.shop.callawaygolf.com.

About Billy Casper Golf
BCG is the largest domestic owner-operator of golf course, country clubs and resorts, with more than 140 properties under its turnkey management. Founded more than 20 years ago in cooperation with golf legend Billy Casper, the company is headquartered in Vienna, VA with regional offices strategically convenient to courses' locales.

A division of BCG, Buffalo Communications is the leading global golf-lifestyle public relations, branding, marketing-communications and creative services. It's client-partners include the LPGA, PGA National Resort & Spa, Sea Pines Resort, Ballybunion Golf Club (Ireland), Myrtle Beach Golf Holiday, Sun Valley Resort, Fila Golf, ECCO, Club Glove and other top brands.

For more information: www.billycaspergolf.com, www.buffalocommunications.com, 703.761.1444.

Contact:
Nick Lashinsky
Billy Casper Golf / Buffalo Communications
703.891.3324
nlashinsky@billycaspergolf.com
www.buffalocommunications.com
www.billycaspergolf.com



 
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