Golf News for Monday, May 20, 2013 | Business

Golf Town opens new interactive store in Newfoundland, Canada

ST. JOHN'S, Newfoundland, Canada -- Canada's largest golf retailer, Golf Town, has stepped to the tee for the first time in the province of Newfoundland and is providing golfers with the first of its kind, interactive golf retail store experience. The new Golf Town location in St. John's is unlike any other golf store around and is designed to empower shoppers by allowing them to test drive equipment using an in-store putting green, a trio of hitting bays and the latest, high-tech golf simulator. The new Golf Town also offers indoor lessons and a wide variety of custom club fitting services using the latest video and computerized technology designed to help golfers play better.

A Grand Opening celebration along with a free shopping spree and giveaways will herald the arrival of the company's 56th Canadian location on Thursday, May 23, 2013. The 15,695 -square foot retail location will offer unequalled selection and competitive pricing, a hallmark of Golf Town. The St. John's Golf Town store is located at 50 White Rose Drive near the city centre and will offer a vast selection of brand name golfing equipment, apparel and accessories, as well as a full range of Golf Town Academy services and indoor lessons.

"Golf Town will provide a retail experience unlike any other for the thousands of golfers living in the province and the tens of thousands of golf tourists who visit every year. St. John's is a golfing hotbed with a number of wonderful courses that provide a tremendous golfing experience within a short drive of our front door. It's a natural fit to us to be in a community where so many are passionate about the game of golf," says Golf Town's EVP Operations Canada, Ron Hornbaker.

According to Hornbaker, Golf Town is committed to meeting price conscious consumers by offering competitive pricing with an unbeatable and convenient shopping experience. In-store product selection includes the latest from Callaway, Cleveland, Cobra, Mizuno, Nike, Ping, TaylorMade, Titleist and Wilson Staff.

Golf Town's Grand Opening activities are May 23-26, 2013 with Olympic Gold Medalist Brad Gushue, a Canadian curler from Mount Pearl, Newfoundland and Labrador attending May 23rd's ribbon cutting ceremonies. Gushue will also participate in a putting contest with proceeds benefiting the Dr. H. Bliss Murphy Cancer Care Foundation. The first 100 customers who visit the store each day of the Grand Opening will receive a free gift bag and can also enter in to win a $1,000 shopping spree. Grand Opening hours are Thursday, May 23rd from 8 a.m. to 9 p.m. Friday, May 24th from 9 a.m. to 9 p.m. and Saturday May 25th from 9 a.m. to 6 p.m., and Sunday May 26th from 10 a.m. to 5 p.m. Regular store hours can be found at www.golftown.com.

Golf Town offers many services to help golfers of all abilities play better. The Academy at Golf Town in St. John's uses the latest video and computerized training aids for custom club fittings and private and semi-private lessons for all levels of golfers, including sessions for women and junior players. The Academy is equipped with the latest technology and offers professional fitting carts, training aids, launch monitors and video analysis software. Academy instructors digitally record and analyze a golfer's swing to help them better understand their game and reach their ultimate potential. The St. John's location will also feature the company's Advanced Custom Fitting (ACF) process. Using state-of-the-art fitting techniques that compute a myriad of data about particular swing characteristics, ACF determines the optimal clubhead design and lie, the best shaft material, weight, flex and length, and the ideal grip size to maximize performance.

About Golf Town: Founded in 1999, Golf Town has evolved from a single store in Scarborough, ON, into Canada's largest golf retailer. With stores averaging nearly 18,000 square feet, the chain features 56 superstores from coast to coast. Each location boasts the industry's widest selection and best pricing of golf equipment, apparel, and accessories, including all the major name brand products. A hub for the Canadian golf community, Golf Town serves as a sanctuary for players of all ages and abilities to try, buy, learn about and improve their games. A leading employer of PGA of Canada Professionals, Golf Town offers in-store lessons tailored to each customer's needs via The Academy at Golf Town, and also provides custom fitting via its cutting-edge Swing Lab technology. Golf Town is part of Golfsmith International, the largest specialty golf retailer in the world operating Golfsmith stores in the U.S. and Golf Town stores in Canada. Golf Town was acquired by OMERS Private Equity ("OPE"), the private equity arm of the OMERS Worldwide group of companies, in September 2007. For more information about OPE, please visit www.omerspe.com

For more information contact:

Adam Lynn, Field Marketing Manager
Golf Town 905-479-0343, Ext. 800245, © 416-909-1858
alynn@golftown.com Golf Town on Twitter: @golftown Golf Town on Facebook: www.facebook.com/GolfTown



 
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