Golf News for Friday, May 17, 2013 | Products

PUMA Golf announces release of new Faas Lite Mesh golf shoe

CARLSBAD, Calif. -- PUMA Golf has officially announced the release of the Faas Lite Mesh - the lightest shoe in golf.

"Weighing in at only 6.5 ounces, the Faas Lite Mesh is lighter than other golf shoes in the market," commented Tom Manthe, Global Marketing Manager, PUMA Golf. "The new, spikeless footwear style is designed to take you from the street to the course in lightweight, maximum comfort and trend-setting style."

Inspired by minimalist running, the zero heel-to-toe drop gives golfers a barefoot feeling and allows for a more natural stride and posture during the swing. The zero heel-to-toe drop refers to the sole of the shoe staying the same height, much like a foot would stand if wearing no shoe.

Strategically placed corrugated flex grooves move with the foot for a more natural movement. The grooves provide optimal flexibility and increases ground contact throughout the swing for improved traction and stability.

Additionally, the Faas Lite Mesh features SmartQuill® traction technology that provides directional grip elements to enhance ground contact for improved stability and traction. Evertrack® carbon rubber in the forefoot and heel provide long lasting durability and an OrthoLite® sockliner provides long lasting comfort and enhanced fit, so golfers can rock the Faas Lite Mesh comfortably round after round.

In addition to the lightest shoe in golf, PUMA Golf will be releasing the Faas Lite, an extremely lightweight and waterproof golf shoe. A combination of FaasFoam+ (a proprietary blend of foam and rubber that is 25% lighter than previous foams) and lightweight materials in the lining package and tongue create an extremely light and comfortable shoe that weighs just 8.7oz. Microfiber leather with stormCELL provides super lightweight performance and waterproof protection. Like the Faas Lite Mesh, zero heel-to-toe drop, corrugated flex grooves and SmartQuill® traction technology is found in the Faas Lite to deliver a lightweight, performance golf shoe.

The lightweight technology is packed with unquestionable style in three colorways for both the Faas Lite and Faas Lite Mesh. The Faas Lite Mesh is available in Brilliant Blue/Limeade, Vibrant Orange/White and White/Black and the Faas Lite is available in White/Vibrant Orange, White/Black/Brilliant Blue and Black/Castle Rock. All styles come with two laces, one tonal and one pop color for golfers to customize their footwear look.

The Faas Lite Women's and Faas Lite Mesh Women's have all the same features and benefits as the men's versions but weigh in even lighter at 7.0 oz and 5.5 oz, respectively. Women can choose from two colorways: White/PUMA Silver/Virtual Pink and Black/White/Virtual Pink in the Faas Lite Women's and Black/Virtual Pink and White/Brilliant Blue in the Faas Lite Mesh Women's.

PUMA Golf will also be releasing a limited edition version, the Faas Lite Splatter. Taking inspiration from Rickie Fowler's 'Golf Art' in 2010 and the graphic designs on COBRA Golf's AMP CELL line of products, the Faas Lite Splatter features paint splatter designs on a white outsole with an orange formstripe. For more information, visit puma.com/golf

Faas Lite MSRP: $100
Faas Lite Mesh MSRP: $90

Faas Lite Women's MSRP: $90
Faas Lite Mesh Women's MSRP: $80

Faas Lite Splatter MSRP: $110

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About COBRA PUMA GOLF
COBRA PUMA GOLF is a corporate division of PUMA North America and combines two strong brands that provide a full range of offerings to the golf industry. COBRA PUMA GOLF is an inclusive company for golfers of all abilities, attitudes and styles who enjoy the game. The portfolio includes COBRA Golf's high performance drivers, fairways, hybrids and irons, as well as PUMA Golf's sport and lifestyle footwear, apparel and accessories for both men and women. Fusing performance and style, COBRA PUMA GOLF brings a focus on innovation, technology, compelling design and superior performance with an edge to the global golf marketplace. COBRA PUMA GOLF is a part of PUMA SE, one of the world's leading sportlifestyle companies that designs and develops footwear, apparel and accessories. For more information, visit puma.com/golf and cobragolf.com

Contact:
Kristine Owens, COBRA PUMA GOLF, kristine.owens@cobrapuma.com; 760-710-3447



 
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