WICHITA, Kansas -- The Golf Warehouse, the world’s largest golf e-tailer at www.tgw.com, has partnered with The Golf Channel to become the exclusive golf-products retail sponsor of “Golf Central” AM replays.
The partnership with The Golf Channel, which includes TGW continuing to operate The Golf Channel’s popular online store at www.golfchannel.com, is part of TGW’s highly-visible, multi-million-dollar advertising campaign aimed at golfers and gift givers in 2007. Aggressive TGW print advertising is scheduled to run during the peak March-through-September golf season.
Known the past seven years for its humorous TV commercials, TGW is continuing its ways with an even more memorable presence on The Golf Channel. A series of 30-second spots staged on a newscast set feature an attractive female and handsome male anchor playing off their attractions for one another with golf products as subliminal stimuli.
“Our TV commercials help communicate that TGW.com provides pleasant shopping experiences, and golfers and gift givers get a wide selection of brand-name items at our famous competitive prices,” says Mark Marney, CEO of TGW, which offers more than 25,000 high-quality, brand-name products from clubs, apparel and accessories to everything in between from major manufacturers like Callaway, Nike, Taylor Made and Titleist.
“We’re thrilled to again partner with The Golf Warehouse,” says Gene Pizzolato, Executive Vice President, Advertising Sales & New Media of The Golf Channel. "The partnership of our two brands, TGW and The Golf Channel, is a compliment in reaching the most avid and affluent golfer"
TGW has won several Forbes.com “Best of the Web” awards, and its sales data is regularly utilized by golf-industry executives and media as a leading indicator of emerging trends in golf products and overall industry health.
Recently, TGW drew on its marketing, sales, purchasing, technology, warehousing and fulfillment efficiencies to launch www.baseballsavings.com and www.softballsavings.com which carry more than 11,000 SKUs with brands like Rawlings and Wilson. Sporting goods represent an online retail segment growing at an annual rate of about 25 percent.
About The Golf Warehouse
Redcats USA is a multi-channel home shopping leader with eleven well-known brands in its portfolio: Chadwick’s, metrostyle™, Woman Within, Jessica London, Roaman’s, La Redoute USA, KingSize, BrylaneHome, BrylaneHome Kitchen, The Sportsman’s Guide and The Golf Warehouse. Redcats USA offers a wide range of value and quality driven merchandise categories, including missy apparel, men's and women's plus-size apparel, home and lifestyle
products, and outdoor gear.
Redcats USA is a division of Redcats Group, a global leader in Home Shopping for apparel and home furnishing. Drawing on a multichannel network combining catalogues, e-commerce and stores, Redcats generated 4.4 billion euros of sales in 2005 with 17 brands in 26 countries and a staff of 20,000 associates. International sales account for 52% of the total. Redcats is a
PPR Company. For any further information: www.redcats.com.
