Golf News for Thursday, January 18, 2007 | Equipment

Adams Golf unveils Insight BUL, BTY and Belle drivers, woods

PLANO, Texas -- Adams Golf gives golfers more distance and increased forgiveness through unprecedented MOI (Moment of Inertia) measurements, and by utilizing industry-first construction methods in its new Insight series of drivers and fairway woods – Insight BUL, Insight BTY and Insight Belle.

"We've developed these new drivers and fairway woods that are very unique in their design and construction," said Chip Brewer, Adams Golf CEO and President. "We created the BUL line for the golfers who need more accuracy and, in turn, more distance. The BTY driver and fairway wood are designed for better players who like traditional and tour-inspired shaping and low spin rates, even at high clubhead speeds. And the Belle driver and fairway wood are specifically engineered to fit the game of the female golfer."

Insight BUL Driver

- Engineers developed the Insight BUL driver to achieve a MOI of 5,000 resulting in more forgiveness, and through this forgiveness, more accuracy and distance.

- Using geometric shaping, the perimeter of the BUL Driver is dramatically expanded which spreads discretionary mass as far away from the Center of Gravity (CG) as possible. This increases the MOI to 5,000 for better clubhead stability and increased accuracy and forgiveness. This method is considered, “Thinking Inside The Box.”

- Insight BUL is available with lofts of 8.5, 9.5, 10.5, 12.5 and HL. The stock shaft offering is the Aldila Speedline 65-gram graphite shaft. A Senior’s model driver is also available in lofts of 10.5, 12.5 and 15 degrees.

"With the Insight BUL Driver, we were able to maximize the two important MOI measurements of the clubhead; MOIy, the vertical axis, and MOIx, the horizontal axis," said Tim Reed, Vice President of Research and Development. "By strategically shaping and weighting the clubhead we were able to increase the stability for increased forgiveness while producing a CG location for optimal launch conditions."

Insight BUL Fairway Wood

- The easy-to-hit Insight BUL Fairway Wood, constructed of an innovative combination of a one-piece titanium cup face and crown, power-brazed to a stainless steel chassis, produces the hottest ball flight in its class.

- Titanium face and crown power-brazed to a stainless steel body—the first and only fairway wood manufactured this way.

- With high COR and low CG it was designed to have the hottest ball flight of any fairway wood on the market.

- It also offers the highest MOI in its class for maximum forgiveness and easy to hit shots.

- The patented “Upside down Technology™â€ in the clubface delivers more effective hitting area.

- Available models include the Strong 3, 3, 5, and 7-wood. The Aldila Speedline 75-gram graphite shaft is the stock shaft.

Additionally, the Insight BTY Driver and Fairway Wood will be available for better players who appreciate more control, forgiveness, conservative shaping and optional custom features.

Insight BTY Driver

- Insight BTY is built for better players who want versatility and high performance in a golf club.

- The tour-preferred, classic shape of the 460cc clubhead provides increased forgiveness.

- The stiff tip Grafalloy 65-gram ProLaunch Red shaft creates the ultimate combination of power and a penetrating ball flight.

- To customize swing weight, an adjustable weight port is positioned in the sole.

- Ultra-thin .4mm rolled titanium transfers weight from the crown to the adjustable weight port in the sole.

- Insight BTY is available with lofts of 8.5, 9.5 and 10.5 degrees.

Insight BTY Fairway Wood

- The compact, low-profile shape is tailored for the better player.

- A titanium face and crown is power-brazed to a stainless steel body, which is not only an industry first but makes BTY one of the hottest fairway woods on the market.

- To customize swing weight, an adjustable weight port is positioned in the sole.

- The stiff tip Grafalloy 75-gram ProLaunch Red shaft creates the ultimate combination of power and a penetrating ball flight.

- Available models include the Strong 3, 3, 5 and 7-wood.

Adams Golf also introduces its first premium driver designed by and for women. The Insight Belle Driver and Fairway Wood feature lightweight materials and attractive, confidence-inspiring aesthetics that appeals to female golfers.

Insight Belle Driver

- Uniquely designed for women, the Insight Belle Driver isn’t just a version of the men’s—it’s built for women.

- Lightweight and easy-to-hit.

- Stylish color and markings.

- Conservative shaping.

- High launch that results in longer drives.

- Insight Belle is available with lofts of 11 and 14 degrees. The Adams 45-gram Speedline G45 graphite shaft by Aldila is the stock shaft along with the Women’s Winn G8 grip.

Insight Belle Fairway Wood

- An industry-first combination of a one-piece titanium cup face and crown power-brazed with a stainless steel chassis creates a powerful mix of distance and accuracy that you need in a fairway wood.

- Low-profile design provides a high-launch angle for increased distance and better results.

- Available models include the 3, 5, 7 and 9-wood. The stock shaft is the 45-gram Adams Speedline G45 graphite shaft by Aldila.

The entire Insight series of drivers and fairway woods will begin shipping to golf shops Feb. 1, 2007. Suggested retail prices for Insight BUL and Belle Drivers is $399.99; for Insight BTY Drivers, $429.99; for Insight BUL and Belle Fairway Woods, $249.99; for Insight BTY Fairway Woods, $279.99.

For more information about Insight, including shaft, grip, loft specifications, please visit our website at www.adamsgolf.com .