NORWALK, Conn. – Nov. 24, 2004 – PGA Golf Exhibitions have announced the return of the popular daily fashions shows and the first-ever Dream Golf Shop at the industry’s 52nd PGA Merchandise Show at the Orange County Convention Center in Orlando, Fla., Jan. 27-30, 2005. Both programs are part of the PGA Magazine Fashion Fairway presented in partnership with The Golf Channel and Bauer International.
“The daily fashion shows and the Dream Golf Shop were designed to drive business and build on the growing energy level of the apparel section at the PGA Merchandise Show,” said PGA Golf Exhibitions Vice President and Show Manager Ed Several. “Both programs underscore our commitment to identifying programs that can positively impact the way our customers do business. We are fortunate to have partners like PGA Magazine, The Golf Channel and Bauer who help us take these programs to the next level and add to the industry excitement throughout the Show floor.”
The sold-out fashion shows will take place January 27 - 29, three times daily at 11a.m., 1 p.m. and 3 p.m. Buyers will be able to view first-hand the hottest trends in golf fashion from 20 apparel companies as models bring the latest trends, colors and fabrics to life on the runway.
Produced by Jackie Walker of Option Dressing, the fashion shows will feature music, lights, an elevated runway, tiered-seating and a live video screen. The Golf Channel will broadcast special fashion show programming as part of its daily live coverage from the show floor. Players Turf International will design a unique putting green runway for the shows as well.
Currently, participating fashion show companies include:
Antigua
Ashworth
Barry & Boyle
Callaway Apparel
Claudia Romana
Cutter & Buck
Fairway & Greene
Firethorn
Gear For Sport
Genuin Golf & Dress
Greg Norman
Izod G
Jack Nicklaus
Kye Power
LIJA
Nike
Patricia Han Bag
Sport-Haley
Tail
Tehama
The inaugural Dream Golf Shop, presented by Bauer International, is a 1,000 square-foot replica of a high-end golf shop featuring the latest golf fashions, top merchandising concepts and recognition of The PGA of America’s Merchandisers of the Year.
More than 40 golf apparel companies will display their latest fashions on top furnishings and fixtures provided by Bauer International. A special sweepstakes will be offered in the Dream Golf Shop open to all PGA Professionals or industry retailers. The Grand Prize will award all clothing and accessories from the Dream Golf Shop (or current inventory) with an estimated value of approximately $20,000. No purchase is necessary. See rules at the event for additional details. Sweepstakes ends at the end of the event on Jan. 30, 2005.
Organized in partnership with The PGA of America, the 2005 PGA Merchandise Show, Jan. 27-30, will host more than 45,000 PGA Professionals, retailers and industry leaders to preview the products and services of more than 1,100 golf-related exhibitors within 500,000 net square feet of the Orange County Convention Center in Orlando, Fla.
Some 4,000 PGA Professionals, invited key buyers and media will kick off the industry gathering by field-testing products of some 60 exhibitors at the annual Golf Demo Day, Jan. 26, at the Orange County National Golf Center and Lodge. Additionally, attendees will have the opportunity to attend the annual expansive education conference offering more than 75 industry seminars. An unparalleled industry gathering, the PGA Merchandise Show also offers daily fashion shows, the world’s largest indoor equipment test center, The PGA Business of Golf Conference, New Product Centers, a Golf Memorabilia Display, specialty exhibitor pavilions, The PGA Employment Center, a Pro-Pro Tournament Series, and the annual PGA Awards Night. For more information, to register or for sweepstakes rules, please call 1.800.PGA.EXPO or visit www.pgaexpo.com.
The PGA Merchandise Show is one of four leading golf trade shows in PGA Worldwide Golf Exhibitions’ global golf portfolio including the PGA Fall Expo in Las Vegas; the Ontario PGA Golf Merchandise Show in Toronto, Canada; and the PGA Merchandise Show of Australia in Queensland.
For more information contact:
Sherry Major
954-432-1949
smajor@reedexpo.com
Or
Kelly Elbin
561-624-8445
kelbin@pgahq.com
