Golf News for Wednesday, January 17, 2007 | Sponsorship

Rising Japanese star Hideto Tanihara to promote Puma golf gear

TOKYO, Japan -- PUMA® (PUMA Japan K.K. and PUMA APPAREL Japan) today announced the signing of professional golfer, Hideto Tanihara. Starting in 2007, PUMA becomes the official supplier of all Tanihara’s golf footwear and apparel.

Tanihara has won four tour titles in Japan and earned second place in the prize money rankings in Japan for 2006. Popular with fans in Japan and beyond, his biggest success to date was an outstanding showing at The British Open Championships in 2006, where Tanihara finished tied for fifth place at 11-under par. It was the best result ever for a Japanese player in the majors.
“PUMA Golf continues to grow worldwide in so many ways,” says Robert Philion, Business Unit Manager, PUMA Golf. “Hideto Tanihara is the right fit for the PUMA brand – with his exciting game and colorful persona – and a great addition to our golf team.”

“PUMA is the perfect mix of sport and lifestyle,” says Tanihara. “I am excited to be working with such a dynamic brand that will help take me to the next level of golf success.”

With PUMA Golf, Tanihara will join a team with a product line – launched globally last spring – that includes a total assortment of golf footwear, apparel, bags, and accessories. Also launching this spring is the popular PUMA Travel Golf collection, a selection of packable and versatile golfwear that makes golf travel more convenient and fun. Tanihara travels to Hawaii for the Sony Open in mid-January and will be competing in tournaments across the world in Asia, Europe, North America and even Dubai in 2007.

PUMA works with top-notch golfers across the world, including Geoff Ogilvy, Johan Edfors, Nicole Perrot, Miho Koga and Erica Blasberg. True to the PUMA brand, PUMA Golf is a unique fusion of performance and design that reflects the tradition and style of the sport together with a unique PUMA twist. PUMA looks forward to an exciting future with Hideto Tanihara, who – like other PUMA athletes – epitomizes the fusion of sport, lifestyle and fashion.

PUMA® is the global athletic brand that successfully fuses influences from sport, lifestyle and fashion. PUMA’s unique industry perspective delivers the unexpected in sportlifestyle footwear, apparel and accessories, through technical innovation and revolutionary design. Established in Herzogenaurach, Germany in 1948, PUMA distributes products in over 80 countries. For further information please visit