Golf News for Wednesday, December 20, 2006 | Growth Of The Game

Play Golf America announces record-setting numbers for 2006

Play Golf America has shattered its 2005 total participation numbers with a total of 6,725 facilities serving as host sites in 2006.

Preliminary numbers indicate that 935,281 people participated in group lessons at these facilities, with a record total of 5.2 million participants in organized play related to Play Golf America according to the PGA of America.

In 2005, there were 6,018 facilities serving as host sites for Play Golf America programs with more than 556,000 participants in group lessons and 4.9 million total participants.

In 2006, Play Golf America also had another strong year in terms of reaching consumers through public relations, advertising and promotions. During 2006, more than 1.5 billion impressions with a value of over $17 million were made on consumers, bringing the total to nearly 4 billion since the program launched in 2004, with a total cumulative value of more than $56 million.

For more on the program visit http://www.playgolfamerica.com.



 
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