Golf News for Friday, May 3, 2013 | Business

Golfsmith announces opening store in Columbia, South Carolina

COLUMBIA, S.C. -- Golfsmith International, the world's largest golf retailer, is opening its first South Carolina store in the state capital of Columbia with an exciting grand opening celebration occurring May 3rd - May 5th. The new 23,500 square-foot store provides an unrivaled retail experience, featuring a dominant selection of the best brands in golf and the ultimate 'try before you buy' interactive environment.

The new store is part of Golfsmith's aggressive growth strategy in the Carolinas. Adding to its current Raleigh location, the company recently expanded with new stores in Charlotte and Greensboro - with another new store opening in Myrtle Beach later this spring.

The Columbia store, located at 252 Harbison Boulevard, has four high-tech golf simulators and an expansive indoor putting green that enable customers to experience the latest equipment. The new location also features GolfTEC, a state-of-the-art in-store improvement center, with PGA teaching professionals and certified coaches to help golfers improve their games.

"Our new Columbia store is nestled between two iconic Southeast golf destinations - Myrtle Beach and Augusta - with some of the state's most popular courses nearby. It's a great location for establishing our presence in South Carolina," said Sue Gove, Golfsmith International President and CEO. "Whether you're a scratch player or looking to get into the game for the first time, we offer the best selection of the biggest brands in a truly unique environment."

In addition to clubs, balls, shoes, tees and other golf essentials from brands like Titleist, PING, Callaway, TaylorMade, Cobra, PUMA, Nike Golf, Mizuno and more, Golfsmith offers a wide selection of authentic golf apparel brands and fashions not found in a typical department or discount store. Golfers will also find the latest technology accessories such as GPS units, swing analyzers and rangefinders. Golfsmith's highly trained experts are always on-hand to help customer find the right gear for their game.

Columbia Grand Opening Details
There are a number of exciting activities planned for the Columbia Grand Opening including…
• When the store opens at 8:00 a.m. on Friday, May 3, the first 200 people to visit the store will receive a free two-pack of premium golf balls
• On Friday, May 3 and Saturday, May 4, all customers can register for a chance to win a $1,000 shopping spree to be given away at 9:15 a.m. on both days
• All weekend long, customers can participate in a closest to the pin contest in which 12 finalists will have one chance at winning $10,000 in a hole-in-one challenge the following weekend
• Customers can register for a chance to win prizes such as drivers, iron sets, GPS units and rangefinders
• GolfTEC will also be hosting a group lesson clinic on Saturday

For More Information
Customers can sign up for e-mail offers and get updates on the grand opening at www.golfsmith.com.

About Golfsmith International
Golfsmith International, based in Austin, TX, is the largest specialty golf retailer in the world operating Golfsmith stores in the U.S. and Golf Town stores in Canada and New England. The business operates as an integrated, multi-channel retailer, offering customers the convenience of shopping through any of its 150+ experiential retail locations or 24/7 shopping at its e-commerce sites - www.golfsmith.com and www.golftown.com. Golfsmith International offers extensive product selection of premier branded golf equipment as well as its proprietary products, club-making components and pre-owned clubs.

Media Contacts:
Lynn Luczkowski, L2 Communications 860-313-1426 or Lynn@L2comm.biz
Aubrey Haznar, L2 Communications, 617-549-8792 or Aubrey@L2comm.biz
Chris Miller, Golfsmith, 512-821-4131 or chris.miller@golfsmith.com