Golf News for Thursday, May 2, 2013 | Business

Six Edwin Watts Golf Shops honored by Golf Digest for clubfitting

FORT WALTON BEACH, Fla. -- Edwin Watts Golf Shops (EWGS), one of the world's largest specialty golf retailers, announced that six Edwin Watts Golf Shops were honored among Golf Digest's America's 100 Best Clubfitters.

The following locations were recognized on this prestigious list:
• Birmingham, Ala., store on Highway 280 South
• Miami-Doral, Fla., store on N.W. 36th Street
• Orlando, Fla., store on Turkey Lake Road
• Atlanta, Ga., store on Piedmont Road NE
• Houston, Texas, store on Westheimer Road
• Sandy, Utah, store on S. State Street

In addition to the six locations that received the America's 100 Best Clubfitters distinction, the clubfitting operation remains a priority at all 90+ Edwin Watts Golf Shops throughout the U.S. In fact, to further enhance the in-store club fitting experience, customers can now take advantage of the new ARC (Advanced Robot Certified) Club Matching System, powered by Robofit Technology. Expert clubfitters utilize the Company's in-store launch monitors and swing analysis software, and this system enables golfers to quickly and easily choose clubs that best match their swing and will optimize their performance.

Created to complement the advanced clubfitting operation at Edwin Watts Golf, this proprietary new system incorporates scientifically proven robot testing of golf club performance, enabling the clubfitter to objectively "club match and performance fit" golfers with products that best perform to their unique swing characteristics. The ARC System, which establishes a benchmark for game improvement in golf, is being offered as a free service at more than 90 Edwin Watts Golf Shops located in the U.S., including the six locations on the America's 100 Best Clubfitters list.

"The six shops recognized were very deserving of the distinction, and I'm confident that our new ARC System will further enhance the custom fitting operation, and more importantly the customer experience, at our portfolio of stores throughout the country," said John Watson, CEO, Edwin Watts Golf Shops.

To be considered for Golf Digest's America's 100 Best Clubfitters, golf shops were judged on the following criteria: the location must be accessible to the public; the facility must fit clubs from top manufacturers; and the fitter must receive high recommendations from Golf Digest's America's 100 Greatest Golf Courses ratings panelists and other industry sources.

For more information on Edwin Watts Golf and the Company's ARC Club Matching System, visit www.edwinwattsgolf.com.

About Edwin Watts Golf
Edwin Watts Golf Shops, LLC (an affiliated portfolio company of Sun Capital Partners, Inc.), headquartered in Fort Walton Beach, Florida is one of the world's premier specialty golf retailers. The company operates as an integrated, multi-channel retailer, offering the freshest assortment of brand name golf equipment, apparel, and accessories through its 90 domestic Retail Locations, eCommerce Internet site (www.edwinwattsgolf.com) and Telephone/Catalog/Direct Mail sales (1.800.874.0146). Edwin Watts Golf touts a team of highly experienced and knowledgeable sales associates who can assist customers of all skill levels with lessons, performance fitting, special orders and repair services. The combination of the highest level of customer service, price match guarantee and reputation as the most trusted retailer in golf for over 43 years has earned the organization the right to be known as America's Golf Club.

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Michele Cooper (michele@mastrocomm.com)
Ari Edelman (aedelman@mastrocomm.com)
Mastro Communications, Inc. @ 732-469-5700