Golf News for Tuesday, April 30, 2013 | Business

California golf leaders share findings on golf's impact within state

The California Alliance for Golf (CAG) has scheduled its 2013 General Assembly Meeting for 1:00 p.m. on Thurs. May 2 at Del Paso Country Club (Sacramento, Calif.) at which time a news conference will be held to release the industry's 2013 California Golf Economy: Economic & Environmental Impact Report.

The 52-page report, commissioned by Golf 20/20 for the California Alliance for Golf (and prepared by SRI International) documents the golf industry's financial impact upon the state -- $13.1 billion of overall economic activity that supports more than 128,000 jobs and $4.1 billion of wage income. It documents the industry's substantial charitable impact - roughly $346.6 million in 2011 alone.

The report also documents the game's environmental record which is considerably more ecologically-friendly than is commonly understood. Golf encumbers less than 3.6% of the total turfgrass acreage in the state, uses less than 1.3% of the total water used for irrigated crops, and less than 1% of the total fresh water consumed. In addition, golf's revenue ratio per acre-foot of water is more favorable than that of the state's most common agricultural commodities including grapes, citrus, and almonds.

"Golf is more than just a game, it's an industry that creates thousands of viable jobs for Californians, provides year-round fitness opportunities for citizens and life skill programs for our youth. Equally as important, is golf's ongoing commitment to environmental stewardship and sustainability" said Tom Addis III, president of the California Alliance for Golf. "We touch a lot of lives through golf; however, it's important for the industry and policy makers to have credible quantification of the game's real financial impacts and environmental benefits, which is what the SRI study reveals."

The General Assembly meeting and news conference is open to governmental leaders, media representatives and individuals from all facets of the golf and turf care industry: course owners and club managers, golf professionals and golf course superintendents, vendors and suppliers, golf course architects and builders, golf environmental leaders and members of California golf associations and/or alliances. Direct meeting RSVP's to: EmmyPGA@aol.com.

The California Alliance for Golf (CAG) is a non-profit corporation, which serves as the unified voice for the golf industry. It is an umbrella trade organization spanning the state in an effort to protect and promote the golf industry. CAG is committed in sharing its message with all who participate and enjoy the game of golf as well as those employed at any of the driving ranges, golf courses, and clubs in California, which include public, private, semi-private, military, institutional and resort facilities. To learn more about the California Alliance for Golf visit http://www.cagolf.org/.

Media Contact:
Emmy Moore Minister
EmmyPGA@aol.com