PROVIDENCE, R.I. -- There’s a new player out there on the golf greens…and it’s not a PGA star. Well, at least not in a literal sense.

This new player is about one impressive company that just signed a groundbreaking agreement with SFX Golf a top sports agency whose roster includes some of the world’s most renowned golfers, including Tom Lehman, John Daly, and Juli Inkster. The selling point? A nifty little belt that combines fashion and function on the golf course—and that is now positioned to dominate in the world’s golfing apparel industry.

The Green Friendly Golf Company, based in Providence, Rhode Island, was founded just last year by Rick Schad, Stephen Walsh, and Akim Msumba, three talented and passionate golf enthusiasts dedicated to bringing new and inventive products to the golf industry marketplace. Their best-selling Green Friendly Golf Belt has been “knocking down doors everywhere it goes,” admits Bud Martin, Senior Vice President of SFX Golf. According to John Mascatello, President of SFX Golf, “So many new golf products come across our desk for review but the Green Friendly Golf Belt immediately stood out of the crowd. [We are] thrilled to partner with the Green Friendly Golf Company, a truly innovative and forward thinking new golf brand. Our professional golf clients love the belt for its easy-to-use divot repair tool, high quality, and fashionable styling. From the PGA Tour to the weekend golfer, everyone should own a Green Friendly Golf belt.” www.greenfriendlygolf.com

SFX Golf is one of the leading management and marketing firms, specializing in talent representation, event management and corporate consultation. As one of the only sports increasing in popularity, golf and the related opportunities within the game have never been greater. SFX provides a comprehensive array of services and capabilities to take full advantage of these opportunities, providing our clients with an unmatched level of service and skill, all founded on the principals of integrity and excellence. It’s not every day that such a firm signs a strategic collaboration with a boutique company like Green Friendly Golf. www.sfxsports.com

“Of all of the relationships that our company has forged, SFX Golf is particularly special to us, affording us ever more opportunities to showcase our products on a global scale,” says Rick Schad, Managing Partner and Designer at Green Friendly Golf. “When I designed the belt I knew that the only true validation of our product would come from professional golfers on tour, and through our relationship with SFX Golf we’ve been able to justify that we’ve designed a product that’s not only great for the health of golf greens, and the game of golf, but also great for professional golf as well. SFX’s pros rely on smooth rolling greens to shoot low scores and our belt is their tool of choice for properly fixing ballmarks on the green.”

Indeed, as noted by SFX’s Bud Martin, the stage is now set for Green Friendly Golf’s “meteoric rise to the top.”

Contact:
Erin Saxton
The Idea Network, Inc.
908-684-IDEA (4332)
esaxton@theideanetwork.net