TORONTO -- BioSteel, a high performance sports nutritional company, announced today that the company and its brand received an insurmountable amount of media exposure at the 2013 Masters Tournament thanks to PGA Professional Jason Day and his outstanding play.
Day put together four riveting and dramatic days of golf at Augusta National. Halfway through the 2013 Masters he was leading the first major of the season with a six under par. He was on top of the leaderboard through Thursday and Friday which kept him in front of the cameras. This media coverage included Day using BioSteel's #DrinkthePink to keep hydrated and focused.
"Jason's support of BioSteel is deeply appreciated. Not only did he refuel and rely on our high performance sports drink but he used the BioSteel towel to keep his hands and clubs dry during all four rounds. This brand coverage was huge for the company and we thank Jason for his consideration," said BioSteel President John Celenza.
Day continued to create awareness for the #DrinkthePink sports drink and the BioSteel brand on the last and final day where he took a two-stroke lead with three holes to go. Reporters and television cameras took notice of what Day was drinking. "Jason being in the spotlight brought SO much attention to the product. We only wished he made those putts on 16 & 17 to reach his dream and claim the green jacket which I am sure is in his future," added Celenza.
Including Jason Day, there were 15 PGA Tour Professionals using #DrinkthePink during the 2013 Masters Tournament. They all used the BioSteel high performance sports drink before they start hitting golf balls on the range and continue through play. This level of consumption ensures a continuous level of energy and focus.
BioSteel's "Pink" drink uses a precise ratio of amino acids, electrolytes, organic minerals and B vitamins to fuel the body and fight exhaustion - helping golfers maintain energy and focus every time they play. This proprietary blend combines to produce the safest and healthiest sports supplement on the market.
About BioSteel - #DrinkthePink
BioSteel has proven to help athletes in almost every sport category including; hockey, baseball, basketball, football and now golf. Their BioSteel Sports HPSD® proprietary formula is designed to promote recovery between periods of intense exercise, providing faster recovery between shifts, holes, or sets. It also reduces muscle damage and decrease muscle soreness as well as enhances energy while decreasing muscular and mental fatigue - without the use of harmful stimulants.
The BioSteel Sports Supplement was created by veteran and conditioning coach Matt Nichol.
He has over twelve years of coaching with athletes from the NHL, NFL, NBA, NCAA, Tennis and Team Canada. While training NHL athletes, Nichol's wasn't satisfied with the supplements his athletes were consuming.
So he with a team of scientists together formulated the safe, high caliber, BioSteel supplement to maximize training and performance of professional and Olympic athletes. The quick absorbing formula combines five key amino-acids, electrolytes, and essential carbs to provide energy, recovery, and peak performance for all types of sports, exercise, and training.
About H2 GOLF:
To increase BioSteel's golf distribution, the company partnered with H2 Golf, a golf accessories corporation that distributes premium golf brands and accessories. In addition to representing BioSteel, H2 Golf Company represents several golf companies including: Croc's Golf, Champ Golf Spikes, Star Grips, Colantotte Trion:Z as well as their own products. H2 Golf Company has experienced tremendous growth within the last two years and has become a leading and predominate name in the golf accessories industry.
For more information on BioSteel, please visit the company website www.biosteel.com. For news and updates, follow BioSteel on Twitter at @BioSteelSports #DrinkThePink and like them on Facebook at BioSteel Sports Supplements.
For more information on H2Golf Co. LLC and the additional brands they represent, visit www.h2golf.com.