Golf News for Wednesday, April 17, 2013 | Events

Edwin Watts Golf's Think Golf It's Friday Tour in Bluffton, S.C.

FORT WALTON BEACH, Fla. -- Before crossing the bridge to Hilton Head Island for the upcoming PGA Tour event, golfers are invited to Test Out, Tune Up and Tee Off the season at the Edwin Watts Golf Shop in Bluffton. Edwin Watts Golf Shops, LLC, (EWGS), one of the world's largest specialty golf retailers, is hosting the Think Golf It's Friday Tour (TGIF TOUR™) Wednesday through Saturday, April 17 - 20, 2013, at the store located at 1 Buckingham Plantation Dr., Bluffton, SC.

The TGIF TOURTM event, which is free and open to the public, will provide consumers with the opportunity to test out the best new equipment for the season from golf's leading brands; tune up their game with performance club & ball fittings; and register to win exciting prizes.

Representatives from the following brands will be on-site during the week:
• Wednesday, April 17 - Ping
• Thursday, April 18 - Callaway
• Friday, April 19 - Adams

As golf club and ball fitting is a priority, Edwin Watts Golf store associates will utilize the Company's in-store launch monitor and swing analysis software to conduct free custom fitting sessions throughout the week. In fact, golfers can take advantage of the new ARC (Advanced Robot Certified) Club Matching System, powered by RoboFit Technology. With the proprietary new system, Edwin Watts Golf becomes the first and only golf retailer to implement scientifically proven robot testing of golf club performance, enabling the Company to both "club match and performance fit" golfers with products that best perform to their unique swing characteristics. The ARC System, which establishes a benchmark for game improvement in golf, help golfers recognize the true benefits of today's advanced club technology.

Edwin Watts Golf offers the freshest assortment of golf equipment, apparel, electronics and related golf accessories from top brands such as TaylorMade, Callaway, Titleist, Ping, Mizuno, FootJoy, Cleveland, Nike, Adams, Cobra, Wilson, Champions Tour and others. The Company has a stable of more than 90 domestic retail locations and an overall golf retail operation that features a popular eCommerce Internet business at, along with the Company's direct catalog sales business.

For more information on Edwin Watts Golf Shops, visit

About Edwin Watts Golf
Edwin Watts Golf Shops, LLC (an affiliated portfolio company of Sun Capital Partners, Inc.), headquartered in Fort Walton Beach, Florida is one of the world's premier specialty golf retailers. The company operates as an integrated, multi-channel retailer, offering the freshest assortment of brand name golf equipment, apparel, and accessories through its 90 domestic Retail Locations, eCommerce Internet site ( and Telephone/Catalog/Direct Mail sales (1.800.874.0146). Edwin Watts Golf touts a team of highly experienced and knowledgeable sales associates who can assist customers of all skill levels with lessons, performance fitting, special orders and repair services. The combination of the highest level of customer service, price match guarantee and reputation as the most trusted retailer in golf for over 45 years has earned the organization the right to be known as America's Golf Club.

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