Golf News for Monday, April 15, 2013 | Marketing

Dunning Golf announces launch of company's new flagship website

NEW YORK CITY -- Dunning Golf, the premium performance golf apparel leader announces the launch of dunninggolf.com, the company's flagship website. The new digital experience reflects the clean and sophisticated aesthetic of the Dunning brand showcasing the company's golf clothing that is focused on quality, performance and playability. Black and white photography of the brand's tour ambassadors throughout the new site re-shapes the classic golf environment with a more modern feel.

The site includes an eCommerce shop (http://www.dunninggolf.com/new-for-spring) offering Dunning Golf's full product range. Special features include zoom effects for up close detailing of the fabrics, wardrobe suggestions and "Shop the Tour" (http://www.dunninggolf.com/on-tour) highlighting favorites selected by the brand's professional golf ambassadors. In additon to being able to shop the collection, the new site also offers a press gallery (http://www.dunninggolf.com/press.php), wholesale (http://www.dunninggolf.com/wholesale_area.php) tools for retail partners and a glimpse behind the scenes through the Dunning Golf Blog (http://www.dunninggolf.com/blog/).

"We wanted to create a digital experience that captured Dunning Golf's clean, classic and timeless aesthetic," said Ralph Dunning, Dunning Golf.

In addition to the new website, a special focus is being given to Dunning Golf's social media efforts with a presence on Facebook (http://facebook.com/dunninggolf), Twitter (http://twitter.com/dunninggolf), Pinterest (http://pinterest.com/dunninggolf) and Tumblr (http://dunninggolf.tumblr.com. On the Dunning Golf Facebook page, fans can shop exclusively in "The Players Store" (https://www.facebook.com/dunninggolf/app_189977524185) and also participate in a variety of interactive and engaging contests. This week, Dunning is asking their fans to vote on which shirt they want to see Dunning brand ambassador Charles Howell III wear during the first round of the RBC Heritage at Harbour Town. After the voting concludes, one fan will be selected and will receive the most voted-on Dunning shirt that will be seen at the tournament. Follow Dunning on Twitter to stay up-to-date on all the Dunning Tour ambassadors Charles Howell III, Kevin Foley, Roberto Castro and Russell Knox and also to discuss trends in everything golf-related.

The company has partnered with eCommerce company Sizzle Factor (www.sizzlefactor.com) to launch the new website.

About Dunning Golf
In 2001, Ralph Dunning revolutionized the golf industry by launching the very first apparel line comprised exclusively of performance fabrics. Known for its clean and sophisticated aesthetic, Dunning Golf is a premium brand of high performance golf clothing distributed through prestigious green grass golf shops and select specialty stores. Tested and trusted by the world's greatest athletes, the proprietary technical fabrics are engineered from the yarn up; meaning performance is built in and won't wash or wear out after repeated use.

Contact:
Jennifer Stender Hawkins
203-371-0120
jennifer@stenderhawkins.com



 
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