Golf News for Thursday, April 4, 2013 | Business

Edwin Watts Golf opens specialty retail shop in Spartanburg, S.C.

FORT WALTON BEACH, Fla. -- Edwin Watts Golf Shops, LLC, one of the world's largest specialty golf retailers, announced the opening of a new store in Spartanburg, South Carolina. The grand opening festivities for the new shop, located at 230 East Blackstock Rd., will take place Thursday, April 4 - Saturday, April 6, 2013, and will feature an assortment of interactive activities for the entire family, club fitting services, special deals, product giveaways and much more.

The 5,000 square foot shop is fully equipped with the latest technology, including a launch monitor & club repair facility, and features a wide selection of golf equipment & apparel, electronics and related golf accessories from top brands such as TaylorMade, Callaway, Titleist, Ping, Mizuno, FootJoy, Cleveland, Nike, Adams, Cobra, Wilson, Champions Tour and others. This new store adds to the Company's stable of more than 90 domestic retail locations and enhances an overall golf retail operation that is supported by direct catalog sales and a popular eCommerce Internet business at www.edwinwattsgolf.com.

Additionally, as golf club and ball fitting is a priority, Edwin Watts Golf store associates will utilize the Company's in-store launch monitor and swing analysis software to conduct custom fitting sessions throughout the year. In fact, consumers in South Carolina can take advantage of the new ARC (Advanced Robot Certified) Club Matching System, powered by RoboFit Technology. With the proprietary new system, Edwin Watts Golf becomes the first and only golf retailer to implement scientifically proven robot testing of golf club performance, enabling the Company to both "club match and performance fit" golfers with products that best perform to their unique swing characteristics. The ARC System, which establishes a benchmark for game improvement in golf, is being offered as a free service at more than 90 Edwin Watts Golf Shops located in the U.S, including the new shop in Spartanburg.

"I'm thrilled that we are opening up a new store in South Carolina, and I'm even more excited to introduce South Carolina Golfers to the ARC System, adding a new dynamic to the club fitting process," said John Watson, CEO, Edwin Watts Golf. "The testing will yield a wealth of data that will enable golfers of all levels to get objectively matched with a club that performs to their swing, while helping them recognize the true benefits of today's advanced club technology."

Additionally, as the golf apparel market continues to enjoy steady growth, the Spartanburg location features a wide selection of men's, women's and children's apparel from top brands such as Nike, Adidas, Oakley, Puma and more. Edwin Watts Golf's new E Whitley line, a fashionable, yet reasonably priced collection of women's apparel highlighted by performance polos, skorts, shorts, and the TGIF TOUR Apparel Line™, offering a stylish and economical collection of men's polo shirts and shorts, are also available.

About Edwin Watts Golf
Edwin Watts Golf Shops, LLC (an affiliated portfolio company of Sun Capital Partners, Inc.), headquartered in Fort Walton Beach, Florida is one of the world's premier specialty golf retailers. The company operates as an integrated, multi-channel retailer, offering the freshest assortment of brand name golf equipment, apparel, and accessories through its 90 domestic Retail Locations, eCommerce Internet site (www.edwinwattsgolf.com) and Telephone/Catalog/Direct Mail sales (1.800.874.0146). Edwin Watts Golf touts a team of highly experienced and knowledgeable sales associates who can assist customers of all skill levels with lessons, performance fitting, special orders and repair services. The combination of the highest level of customer service, price match guarantee and reputation as the most trusted retailer in golf for over 45 years has earned the organization the right to be known as America's Golf Club.

Contact:
Michele Cooper (michele@mastrocomm.com)
Ari Edelman (aedelman@mastrocomm.com)
Mastro Communications, Inc. @ 732-469-5700