Golf News for Thursday, April 4, 2013 | Business

PlayKleen hires Raker Goldstein & Co. for public relations work

PlayKleen LLC. announced its selection of Old Tappan, NJ-based Raker Goldstein & Co. to provide public relations and marketing. The agency will drive visibility and sales for PlayKleen's innovative line of high performance microfiber waffle technology golf towels.

"PlayKleen is the leading golf towel on the market today, bar none, and we are thrilled to have Raker Goldstein on our team during this exciting period of time for our company," said Travis Teeple, President of PlayKleen. "Raker Goldstein's established track record helping companies grow their brand visibility and their extensive knowledge of the golf industry make them our ideal partner as we prepare to take our company to the next level."

"PlayKleen is renowned for their industry innovation, quality, performance and value," said Raker Goldstein principal Stuart Goldstein. "There is tremendous opportunity to grow the PlayKleen brand, in and out of golf, and our strategic campaign will ensure that PlayKleen will successfully reach all of its targeted markets, ranging from amateur and pro golfers, the golf community generally and the news media."

About PlayKleen
PlayKleen, featuring FlexTek and Aquastran technologies, manufacturers the premier golf specific waffled patterned microfiber towel in the industry. Our proprietary FlexTek pliable cleaning technology allows the PlayKleen towel to absorb up to 300% of its weight in water while providing added stretch-key features necessary for better cleaning and performance. The Aquastran fibers, 1/100th the size of a human hair, produce optimal nano absorption resulting in unsurpassed feel and texture. Featuring full customization, PlayKleen towels are available in 4 distinct styles: Pro-Line, Tour-Line, Club-Line and Cart Line and are available on line at www.playkleen.com and at leading pro-shops and resorts around the world.

About Raker Goldstein & Co.
Raker Goldstein & Co., is a leading boutique public relations and marketing agency representing innovative companies with distinctive products, services, management and approaches. Working closely with each client to help design, establish, build, enhance and strengthen their public image and brand equity, Raker Goldstein's offers a wide range of PR services including: media relations and publicity generation; special event coordination; corporate and editorial writing; website development and e-marketing; social networking and ghost blogging; product launches; guerrilla marketing; and, brand revitalizations.