Golf News for Wednesday, April 3, 2013 | Technology

COBRA announces release of Fit N Fly app for iPhone and iPad

CARLSBAD, Calif. -- Getting fit for clubs is an important part of making sure golfers are playing the best equipment for their game. Now, with COBRA's Fit N Fly app for iPhone and iPad (Android coming soon), golfers can input different attributes of their game such as tempo, ball flight, distance and set configuration to help determine the best COBRA clubs that suit their game.

"With our Fit N Fly App we can help a golfer perfectly gap their long game using AMP CELL metal woods that are equipped with MyFlyTM technology," commented Jose Miraflor, Director of Product Marketing. "MyFly settings enable the golfer to dial in specific distances between their driver and longest iron, which is so important and rarely focused on by amateurs."

When a user selects 'Fit Me' for fairways or hybrids, a slider appears that allows the golfer to detail their longest iron distance, their driver distance, and the number of wedges in the bag. The App then calculates which fairways and hybrids in specific models and settings the golfer should start with to determine their best fit. This allows the golfer to optimize their long game through effective distance gapping.

In addition to gapping the long game, Fit N Fly has a calculator that will determine the best driver for an individual based on their objective (forgiveness, more distance, anti-slice, etc.), handicap, swing tempo, the preferred trajectory and the golfer's current driver distance. With that data entered, Fit N Fly will recommend specific COBRA Drivers and flexes. The iron calculator uses the golfer's preferred playability (standard, forgiving, workability), handicap, desired trajectory and how the golfer would like their iron distance to change compared to their current set (same, long, longer) in order to recommend the best COBRA iron (AMP CELLTM, AMP CELL Pro, AMPTM Forged and Baffler® Hybrid Irons) for each individual.

To provide as much information as possible, the Fit N Fly app also contains product videos with our Vice President of Research and Development, Tom Preece, 360┬░ product views, product tech information, the ability to view different colors and angles of the products and more. Fit N Fly is also actively tied into social media, with the ability for a user to Tweet, Facebook or e-Mail friends recommended individual clubs or their full bag. With COBRA's new e-Commerce website in the United States, users can also purchase their new clubs directly through the Fit N Fly app.

The Fit N Fly app is available in the Apple App Store and will soon be available in the Google Play Store. http://bit.ly/FitNFly

About COBRA PUMA GOLF
COBRA PUMA GOLF is a corporate division of PUMA North America and combines two strong brands that provide a full range of offerings to the golf industry. COBRA PUMA GOLF is an inclusive company for golfers of all abilities, attitudes and styles who enjoy the game. The portfolio includes COBRA Golf's high performance drivers, fairways, hybrids and irons, as well as PUMA Golf's sport and lifestyle footwear, apparel and accessories for both men and women. Fusing performance and style, COBRA PUMA GOLF brings a focus on innovation, technology, compelling design and superior performance with an edge to the global golf marketplace. COBRA PUMA GOLF is a part of PUMA SE, one of the world's leading sportlifestyle companies that designs and develops footwear, apparel and accessories. For more information, visit puma.com/golf and cobragolf.com

Contact:
Kristine Owens, COBRA PUMA GOLF, kristine.owens@cobrapuma.com; 760-710-3447