Golf News for Tuesday, March 19, 2013 | Sponsorship

Belvedere Vodka honored as Official Vodka of The PGA of America

PALM BEACH GARDENS, Fla. -- Belvedere Vodka, which is credited with creating the luxury vodka segment, was named as both the "Official Vodka of The PGA of America" and "The Official Vodka of the PGA Championship." The agreement aligns the world's largest sports organization and the Season's Final Major with the world's first super premium vodka through 2015.

The sponsorship will be highlighted through an integrated marketing campaign that features advertising, social and digital media activation, country club viewing parties, fine wine and spirit store promotional programs, and consumer experiential programs at the PGA Championship.

"The PGA of America is delighted that Belvedere Vodka will serve as the Official Vodka of The PGA of America and the PGA Championship," said PGA of America Chief Business Officer Kevin Carter. "Belvedere is renowned for producing a premium vodka that is refined and distilled to the highest of standards. We welcome them as a distinguished supporter of the 27,000 men and women who serve as PGA Professionals and as a proud sponsor of the Season's Final Major."

"The PGA of America and its Professionals represent the gold standard in the game and business of golf," says Charles Gibb, President of Belvedere Vodka. "Through world- class events, such as the PGA Championship, and innovative programs, they are true innovators in how they engage with their consumers. Whether it's at the 19th hole of the golf club or the hospitality areas of the PGA Championship, Belvedere will now be enjoyed by all those who appreciate the finest vodka in the world."

Born from 600 years of rich Polish vodka heritage, Belvedere Vodka is handcrafted and distilled to perfection from 100 percent Dankowskie Winter Rye using only the purest water from proprietary artesian sources - yielding a smooth, distinctive taste that impresses even the most discerning vodka drinker. Belvedere is 100 percent natural and free from additives or artificial flavorings, and is recognized as the vodka of choice at premier events worldwide.

About The PGA of America
Since its founding in 1916, The PGA of America has maintained a twofold mission: to establish and elevate the standards of the profession and to grow interest and participation in the game of golf. By establishing and elevating the standards of the golf profession through world-class education, career services, marketing and research programs, The PGA enables its professionals to maximize their performance in their respective career paths and showcases them as experts in the game and in the multi-billion dollar golf industry. By creating and delivering world-class championships and innovative programs, The PGA of America elevates the public's interest in the game, the desire to play more golf, and ensures accessibility to the game for everyone, everywhere. As The PGA nears its centennial, the PGA brand represents the very best in golf.

ABOUT BELVEDERE VODKA
First introduced to North America in 1996, Belvedere Vodka was the first to create a new standard for excellence in the vodka category and is credited with creating the luxury vodka segment. Today, Belvedere's distinctive character and uncompromising integrity are recognized internationally by discriminating vodka enthusiasts, who appreciate its all-natural, additive-free character. Made entirely from Dankowskie Gold Rye and blended with water from its own pristine source, Belvedere Vodka's taste profile is distinctively soft with a subtle sweetness and naturally smooth, clean finish.

In 2012, Belvedere introduced Lemon Tea to its award-winning Maceration collection (Pink Grapefruit, Citrus, Orange, Black Raspberry, Bloody Mary) Lemon Tea is the second vodka made to a drink from Belvedere and is distilled with eight exceptional ingredients including black & green teas, ginger, chamomile, lemongrass, honey and lemon; resulting in a refreshing and vibrant vodka. A simple addition of iced tea or lemonade also turns a Belvedere Lemon Tea into a delectable cocktail for poolside lounging or beach party.

Belvedere Unfiltered created from 100% rare Dankowskie Diamond Rye completes the super premium vodka collection. The rye possesses such a naturally creamy, rich flavour that after being distilled four times, the vodka is left UNFILTERED in order to preserve its character and taste.

For more information on Belvedere Vodka's sponsorship of The PGA of America and the PGA Championship, please contact:
Lauren Ellison
Mission Media
laurene@thisismission.com
212.219.2787
Twitter: @Belvederevodka

Michael Abramowitz
The PGA of America
mabramowitz@pgahq.com
561.624.8458