Golf News for Friday, March 15, 2013 | Products

Boccieri Golf Secret Grip at DICK'S Sporting Goods and Golf Galaxy

SCOTTSDALE, Ariz. -- Boccieri Golf announces its Secret Grip is now available at DICK'S Sporting Goods and Golf Galaxy stores. Exclusive through Father's Day, the retailers will install one free grip on the 7-iron or driver of any customer that presents a voucher from boccierigolf.com/secret-grip-free.

Recently introduced, the Secret Grip is a patented technological breakthrough that allows players to easily backweight their clubs, similar to the way Jack Nicklaus did while winning 73 PGA Tour titles and 18 major championships. Designed to be installed quickly and affordably on every manufacturer's equipment, the Secret Grip's heavier weight raises the club's balance point, promoting consistently crisp contact for greater control and distance.

The added weight comes from a tungsten insert in the butt-end and a proprietary compound 40 percent heavier than properties used in standard grips.

"Back-weighting is a secret that TOUR players have employed for decades, so we are extremely excited about giving our players the same benefits with the Secret Grip," says Randy Cameron, Vice President of Merchandising for Golf Galaxy. "By helping players get their hands set in a better position and keeping the swing on plane, they will enjoy better results. Moreover, Jack Nicklaus giving his support of the technology in the Secret Grip will instill the confidence in our customers to help them play their best."

DICK'S Sporting Goods operates 511 stores across 44 states and Golf Galaxy has 81 locations in 30 states.

"Comprehensive research and testing proves backweighting allows golfers to maximize on-course performance," says Stephen Boccieri, President and CEO of Boccieri Golf. "Partnering with Golf Galaxy and DICK's to introduce the Secret Grip nationwide is a perfect way to put product into the hands of golfers with a no-risk, free trial offer."

Coinciding with the Golf Galaxy and DICK'S retail launch is the debut of Secret Grip television commercials, which include Nicklaus and a description of the benefits of backweighting for players of all skill levels. The first in a series of year-long spots aired in February during the season premiere of Golf Channel's "Feherty," with Nicklaus as the featured guest.

The Secret Grip continues to receive praise from scores of leading media, including "Top Products from the PGA Show" honors from Golf Digest and GOLF Magazine. In addition, recent launch-monitor testing of more than 500 players shows 95 percent strongly prefer the Secret Grip over traditional grips.

Further advantages of the Secret Grip ($16.99 each) include:
• Total length one-inch longer than standard grips, allowing players to "grip down" for improved play, especially around the green and on uneven lies
• A built-up lower section - often preferred by PGA Tour players - completely removes the need for additional grip tape wrapping

The Secret Grip is the latest innovation from Boccieri Golf, pioneer of the popular Heavy Putter and critically acclaimed "Control Series" of full swing clubs.

For more information: www.boccierigolf.com, 888.788.8374.

About Boccieri Golf
Founded in 2005 by Stephen Boccieri, the company's popular Heavy Putter collection and Control Series line of full-swing products were the first to integrate counterweight principals. This unique approach to club design is proven to benefit golfers of all abilities, as strategically placed weight in the butt-end of the shaft produces a higher balance point for smoother, more repeatable swings from driver through putter. Boccieri Golf's Secret Grip, endorsed by Jack Nicklaus, is its latest innovation.

The company recently opened a state-of-the-art Research and Performance Center at 15816 N. Greenway-Hayden Loop in Scottsdale. The 9,000-square-foot facility offers golfers a variety of services, including custom club fitting, high-tech swing analysis and practice time on life-like simulators.

Boccieri Golf equipment has played a key role in victories on the PGA, European, Champions, Nationwide, Asian, Canadian and European Challenge Tours, and has received critical acclaim from golf and lifestyle media worldwide.

MEDIA CONTACT:
Bill Feidler
703.615.4034
bfeidler@buffalocommunications.com