Golf News for Tuesday, March 12, 2013 | Business

SmartCart partners with igolf, enhances smartphone application

DALLAS -- SmartCart announced the partnership with igolf, plus several functionality enhancements of their smartphone application. These improvements provide added convenience and service to both the golfer and the facility.

SmartCart By partnering with iGolf, their latest improvement to the app adds GPS mapping. Additionally, they have added focus on creating custom apps for management groups, country clubs, city clubs and resorts. According to SmartCart's Vice President, David Darnell, "Our goal is to be the total interactive mobile presence for clubs, putting everything a golfer or customer could need within one place. Book dinner and tee time reservations, event calendar, food and beverage ordering, GPS yardage, full live tournament scoring, push notifications, social integration, weather, and a customer rating system. There is nothing we can't do!"

SmartCart is now able to create personalized apps for private and public clubs (including country, city, yacht etc) as well as resorts and even restaurants. The application can be personalized and customized to match the look and branding of the facility, but retains all the useful features of SmartCart. This allows clubs or management groups to keep the exclusivity and regional marketing influences under their control. SmartCart is now able to support non-golf facilities by replacing the scorecard with events or specials calendar. They are the only app in the industry that does everything within a fully custom native app. With SmartCart, companies can brand and market throughout the app, not just the app button and home screen. The entire app has the proper color schemes and themes throughout the application.

Darnell says, "If a club wanted to create their own app of this standard it would cost hundreds of thousand dollars, plus at least a year of development. Our solution immediately gives clubs the edge to not only compete with other golf clubs but other industries. 90% of your customers carry smartphones and 75% of those have placed an order for something using their phone. We are not just a pointless web app that adds no value to your customers or the clubs bottom line. We are dedicated to continually improving our product for both the golfer, the course and the community."

To review videos of how the SmartCart app works or for more information on how to become a user or member, please visit

About iGolf
Since 2003, iGolf has become a brand uniquely focused on providing technological advances in software and hardware for the golf market through a proprietary content distribution platform. With products and services in the consumer and enterprise market segments, iGolf offers highly integrated solutions to golf courses, equipment manufacturers, retail channels and media outlets. For more information visit

"Technology provides the gateway for us to deliver this quality GPS content," said Gary Symington, General Manager of iGolf. "Fortune 100 companies and individual golf courses have access to the same quality GPS content. While our pipeline will not reach everyone, we are excited to reach groups that have the same core principles and values that iGolf was built upon."

iGolf will deliver course listing data for websites, mobile developments or specific hardware. Simple GPS data is available and consists of front, center and back green points, 4 hazards per hole and tee box locations. Finally, shape files can be utilizes to provide true course maps of each hole on the golf course. Course maps outline tee boxes, fairways, greens, sand and trees.

David Darnell, VP/ Customer Relations

Susan Lied, Square It Up