Golf News for Friday, March 8, 2013 | Equipment

Cleveland Golf introduces two new wedge fitting innovations

HUNTINGTON BEACH, Calif. -- Cleveland Golf has been proud to set the standard for wedges over the last 25 years. In that time, no other manufacturer has devoted as much passion and effort to wedge design, technology and performance.

This year, Cleveland Golf has already introduced the groundbreaking Rotex Face. Featured on new 588® RTX and 588 RTX CB wedges, Rotex is an unprecedented combination of three technologies that promote maximum spin and control from all lies.

Today, Cleveland Golf is excited to announce two innovations that revolutionize wedge fitting.

First is the online Wedge Fitting Application. Part of the redesigned Cleveland® Golf website, this Application allows anyone - especially club fitters and golf shop employees - to quickly select a proper wedge set with more confidence than ever before. Once the correct models, lofts, and bounces have been determined, wedges can be customized for lie angle, shaft and grip. Ordering a full wedge set from the Application is easy and safe.

The second innovation is the Cleveland® Golf Fitting System, which features interchangeable wedges - an industry-first. Available on new Fitting Carts and Fitting Displays, these interchangeable wedge heads are available in a multitude of loft, bounce, lie angle and model options, and are accompanied by a variety of interchangeable wedge shafts.

Changing wedge heads and shafts is done in a matter of seconds. Plus, interchangeable wedges feature identical specifications to the wedges a player will use on the course.

Wedge fitting has never been more accessible and comprehensive. Any laptop, smartphone or tablet can be used to conduct a quick and accurate fit. Plus, the most sophisticated wedge fit on the market is available at authorized Cleveland® Golf Fitting System dealers.

"It's no secret that a player's wedge game is critical to scoring and performance," said Todd Harman, President of Cleveland Golf/Srixon - U.S.A. "We've raised the bar with wedge innovations over the years such as multiple bounce options, Zip™ Grooves, cool finishes and now Rotex™ technology. With the introduction of our new Fitting System and Fitting Application, we've made it easier than ever for any player to use the right set of wedges and get the correct loft gapping throughout their entire set. This is a game-changer for us and the equipment industry. The way that golf professionals and retailers are now able to comprehensively fit a golfer for a wedge set is truly a breakthrough."

To use the Cleveland® Golf Wedge Fitting Application, please visit wedgefitting.clevelandgolf.com.

To locate an authorized Cleveland® Golf Fitting System dealer, please visit clevelandgolf.com.

For more information on Cleveland® Golf/Srixon® and Never Compromise® products or staff players, please visit www.clevelandgolf.com, www.srixon.com and www.nevercompromise.com.

Based in Huntington Beach, CA, Cleveland® Golf, Srixon® and Never Compromise® are brands that enjoy a strong presence on competitive tours worldwide and are under the umbrella of Dunlop Sports based in Kobe, Japan. Their professional staffs includes players such as Graeme McDowell, Keegan Bradley, Vijay Singh, David Toms, and many others. Cleveland® Golf was founded in 1979 to produce high quality replicas of classic golf clubs from the 1940's and 1950's but soon became regarded as an innovative producer of original equipment in its own right. Srixon®, with more than 80 years of golf ball manufacturing experience, is committed to producing the highest quality, technically innovative golf balls which offer maximum performance to golfers of all levels of ability. Cleveland® Golf, Srixon®, Never Compromise® and Cleveland Classics™ apparel remain steadfastly committed to providing "Tour proven", premium golf equipment to passionate golfers at prices that ensure value to consumers." For more information, please contact Keith Patterson, PR/Media Relations Manager (714.889.5808) or visit us online at www.clevelandgolf.com, www.srixon.com, or www.nevercompromise.com.

Keith Patterson
Media & Public Relations Manager
Cleveland Golf ~ Srixon
Never Compromise ~ Cleveland Classics
5601 Skylab Road
Huntington Beach, Ca. 92647
T - (714) 889-1300 ext. 5808
F - (714) 889-5890
www.clevelandgolf.com