Golf News for Thursday, March 7, 2013 | Business

BioSteel retains Read the Greens Golf Media for PR and marketing

TORONTO -- BioSteel, a high performance sports nutritional company, announced that Read the Greens Golf Media has been hired to provide public relations and marketing support for their proprietary BioSteel high performance sports drink.

According to BioSteel President John Celenza, "We're pleased to make this announcement. Both Vanessa and Tracy have well-respected reputations in the golf industry and have been instrumental in the growth of several burgeoning golf companies. We're confident that this partnership will be a success."

BioSteel and its expansion into golf is an integral part of the company's overall strategy for growth and development. Their commitment to the sport can be seen on the PGA Tour where close to 40 PGA Tour Professionals are using the BioSteel high performance sports drink for energy and focus; including BioSteel Pro Staffer Hunter Mahan.

"Golf is a natural progression for BioSteel. Their high performance sports drink has an ability to decrease muscular and mental fatigue which makes it a golfer's dream. That is why SO many professionals are drinking it. Athletes have affectionately coined it the Pink Drink, which runs hand in hand with BioSteel's campaign - '#DrinkthePink," stated Price.

About Read the Greens, Golf Media:
The key principals on the BioSteel public relations and marketing campaign are Vanessa Price and Tracy Nackel. The duo have enjoyed over twenty-five years of providing results-driven public relations, marketing, and advertising services to the golf industry. Their reputation amongst the golf media is unsurpassed and their client roster noteworthy.

The partnership was developed to better service their existing and new clients. Unlike many public relations agencies, Price and Nackel take pride in handling their accounts personally. From strategic planning, to campaign implementation, to weekly conferences, the two employ a hands-on approach.

About H2 GOLF:
To increase BioSteel's golf distribution, the company partnered with H2 Golf, a golf accessories corporation that distributes premium golf brands and accessories. In addition to representing BioSteel, H2 Golf Company represents several golf companies including: Croc's Golf, Champ Golf Spikes, Star Grips, Colantotte Trion:Z as well as their own products. H2 Golf Company has experienced tremendous growth within the last two years and has become a leading and predominate name in the golf accessories industry.

"BioSteel will be available at a green grass level this spring. We encourage golfers to try it and see how it helps during and after the round," added Celenza.

About BioSteel - #DrinkthePink
BioSteel has proven to help athletes in almost every sport category including; hockey, baseball, basketball, football and now golf. Their BioSteel Sports HPSD® proprietary formula is designed to promote recovery between periods of intense exercise, providing faster recovery between shifts, holes, or sets. It also reduces muscle damage and decrease muscle soreness as well as enhances energy while decreasing muscular and mental fatigue - without the use of harmful stimulants.

The BioSteel Sports Supplement was created by veteran and conditioning coach Matt Nichol. He has over twelve years of coaching with athletes from the NHL, NFL, NBA, NCAA, Tennis and Team Canada. While training NHL athletes, Nichol's wasn't satisfied with the supplements his athletes were consuming.

So he with a team of scientists together formulated the safe, high caliber, BioSteel supplement to maximize training and performance of professional and Olympic athletes. The quick absorbing formula combines five key amino-acids, electrolytes, and essential carbs to provide energy, recovery, and peak performance for all types of sports, exercise, and training.

For more information on BioSteel, please visit the company website For news and updates, follow BioSteel on Twitter at @BioSteelSports #DrinkThePink and like them on Facebook at BioSteel Sports Supplements.

For more information on H2Golf Co. LLC and the additional brands they represent, visit