Golf News for Thursday, March 7, 2013 | Products

PGA of America partners with Fore!! Axel & Hudson on new collection

MONTEREY PARK, Calif. -- Fore!! Axel & Hudson - the award-winning, golf-inspired children's apparel brand - announces it has partnered with The PGA of America to launch PGA Authentic Junior by Fore!! Axel & Hudson, a golf-inspired collection for boys and girls available starting this spring at department stores and premier boutiques nationwide.

Showing at ENK Children's Club, March 10-12 at the Javits Center in New York City (Booth #9109), PGA Authentic Junior includes a balance of classic and fashion-forward clothes, accessories and headwear. Capturing Fore!! Axel and Hudson's Southern California roots and The PGA's pride and passion for the game, the pieces feature designs that feature eye-catching details and luxurious, eco-friendly fabrics. Retailing from $34 to 101, items are available in sizes 2T to 12.

"The inaugural collection draws upon the rich history of golf for inspiration and combines that with the on-trend looks, silhouettes and small touches that make our clothes so distinctive," says Paul Nguyen, Fore!! Axel & Hudson Co-Owner and Creative Director. "It's been an exciting and natural partnership to collaborate with such an iconic organization. We're hoping PGA Authentic Junior by Fore!! Axel and Hudson will truly change the landscape of children's fashion in the world of golf on and off the course."

Turner Broadcasting's Cartoon Network Enterprises (CNE) - the licensing and merchandising arm for the children's television network - brokered the deal between the two companies in its role as the youth licensing agent for The PGA of America. Partners since 2009, CNE is charged with creating a line of consumer products that appeal to the sport's youngest fans and also creates a broader and more accessible entry point to the sport. The licensing deal is one part of a larger, long-standing relationship that exists between Turner Sports and The PGA and will continue through 2019, as the two companies previously extended their broadcasting and interactive media agreements, covering the PGA Championship, PGA Grand Slam of Golf and PGA.com.

About Foresome Inc.
Foresome Inc. is parent company of the Fore!! Axel & Hudson, Fore'N'Birdie and PGA Authentic Junior by Fore!! Axel & Hudson brands. It is co-owned by designer and avid golfer Paul Nguyen, along with his business partner, Elisa Hera.

Nguyen has been designing clothing and accessories for more than 14 years, including eight creating sophisticated children's apparel for the likes of Lucky Brand Jeans, Babystyle and Baby Nay. Inspired by the birth of his two children - Isabella and Hudson - he launched Fore!! Axel & Hudson in 2009 with the goal of combining classic golf looks with hip, modern kid's style. Axel is the middle name of Tiger Woods' son Charlie, with whom Paul hopes his son Hudson will one day hit the links.

An instant success with merchandisers and consumers, Fore!! Axel & Hudson won the 2011 Earnshaw's Magazine Earnie Award for "Best New Company." In 2012, the company was nominated for the "Best Boys Collection" Earnie Award and red tricycle "Awesome Duds for Little Dudes" honor. People, US Weekly, In Touch and other leading titles have pictured the children of Tom Brady/Gisele Bündchen, Sandra Bullock, Rachel Zoe, Christina Aguilera, Gwen Stefani and Ashley Simpson wearing the line.

Premiering in Spring 2013, PGA Authentic Junior by Fore!! Axel & Hudson is a boys and girls collection for the off-course market developed in partnership with the PGA of America. Debuting simultaneously, Fore'N'Birdie is cool, fashion-driven and expressly for girls.

About The PGA of America
Since its founding in 1916, The PGA of America has maintained a twofold mission: to establish and elevate the standards of the profession and to grow interest and participation in the game of golf. By establishing and elevating the standards of the golf profession through world-class education, career services, marketing and research programs, The PGA enables its professionals to maximize their performance in their respective career paths and showcases them as experts in the game and in the multi-billion dollar golf industry. By creating and delivering world-class championships and innovative programs, The PGA of America elevates the public's interest in the game, the desire to play more golf, and ensures accessibility to the game for everyone, everywhere. As The PGA nears its centennial, the PGA brand represents the very best in golf.

About Turner Broadcasting, Inc.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world. Turner brands and businesses include CNN/U.S., CNN International, CNN.com and HLN; TBS, TNT, truTV and Turner Classic Movies; Cartoon Network, Boomerang and Adult Swim; and Turner Sports.

MEDIA CONTACTS:
Tammy Portnoy
Buffalo Communications
703.891.3383, tportnoy@buffalocommunications.com

Lauren McCabe
Turner Broadcasting, Inc.
212.275.6882, lauren.mccabe@turner.com

Michael Abramowitz
The PGA of America
561.624.8458, mabramowitz@pgahq.com