Golf News for Wednesday, March 6, 2013 | Products

FootJoy introduces new rainwear category called FJ HydroLite

FJ, the #1 outerwear brand in golf, introduces a new rainwear category called FJ HydroLite. Designed to protect players from wet conditions on warmer days, FJ HydroLite is the lightest rainwear ever produced by FJ.

As with all FJ apparel and outerwear, FJ HydroLite is made specifically for golf. The versatile 2.5-layer fabric is stretchable, waterproof, windproof, breathable and highly packable. It combines four-way stretch shell fabric with a waterproof barrier and smooth finish on the inside. The ultra-lightweight construction is ideal for layering and packing in your golf bag, yet still delivers waterproof protection up to 20,000mm of water column pressure.

"All of our outerwear pieces are designed to complement our highly successful layering strategy that aims to Make Every Day Playable," said Whitney Trimble, Director of Marketing, FJ Apparel. "FJ HydroLite is ideal for players in all conditions - whether it's a layering piece in cool, wet conditions, or as an outer shell for protection during warm, wet days."

FEATURES/BENEFITS
· 2.5 Layer Bonded Fabric is stretchable, lightweight, waterproof,
breathable and highly packable
· 20,000mm Waterproof Protection in even the wettest conditions
· Xtreme DWR Finish beads water off the garment
· New YKK Waterproof Main Zipper resists leaking
· Inside and Outside Storm Flaps offer protection in wind and rain

This latest category from FJ, offers a wide range of options for players, including a Full-Zip Jacket (one available with zip-off sleeves), Pullover Rain Shirt, Short Sleeve Rain Shirt and Rain Pants.

A print ad, featuring FJ player Zach Johnson will run in golf weekly and print publications to support the launch of this new category. FJ HydroLite rainwear is tour-proven as it has been tested on the PGA Tour over the last six months.

PRICING
Rain Jacket: MSRP $180
Rain Shirt: MSRP $170
Short Sleeve Rain Shirt: MSRP $150
Rain Pants: MSRP $115

AVAILABILITY
Available beginning March 15, 2013.

For more information on FJ Performance Golf Apparel, please visit:
www.footjoy.com/apparel

FootJoy, headquartered in Fairhaven, MA has become synonymous with comfort, fit and performance products. The FJ brand combines an unmatched heritage and tradition of excellence with scientific materials and design technologies to provide superior and comfortable products to the world's most discerning golfers. For more information on FJ, please visit our web site at http://www.footjoy.com.

Chris Garrett
Sr. Manager, Consumer Marketing - FootJoy
Acushnet Company
508-979-3036
chris_garrett@acushnetgolf.com

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