Golf News for Wednesday, February 27, 2013 | Business

Golfsmith International announces new store location in Oklahoma City

OKLAHOMA CITY -- Golfsmith International, the world's largest golf retailer, has opened its first Oklahoma location. The new store in the Quail Springs area of Oklahoma City is the largest golf store in the state providing an unrivaled retail experience that encourages customers to try product before they buy in the ultimate hi-tech environment.

Golfsmith's 33,000 square foot store is located at 2120 W. Memorial Road, in the former Ultimate Electronics location. Golfsmith will give away more than $7,500 in free prizes including a $1,000 shopping spree during the grand opening celebration on March 1, 2, and 3, 2013.

The new location makes it easy for golfers to try out the latest new clubs with four high-tech, computerized club fitting studios, and a huge five bay, indoor driving range right inside the store. It also features an expansive indoor putting green so golfers can work on their short game with the latest putters. The new store also features GolfTEC, a state-of-the-art in-store improvement center, with PGA teaching professionals and certified coaches to help golfers improve their game.

"Golfsmith is a golfer's paradise. Whether you are a scratch golfer or someone looking to get into the game for the first time, we offer the best selection of the biggest brands in a truly unique environment", said Golfsmith International's President and CEO Sue Gove. "Today's clubs can be overwhelming with hi-tech features like adjustable loft and shot shape options. Our store associates are experts in helping customers sort through the myriad of options to find exactly what they need to play better and enjoy this great game even more. In fact, we have trained our associates as "Adjustability Experts" for the kickoff of the season. Our people are the best and combine their passion for the game with their expertise to help all our customers find the right gear."

In addition to clubs, balls, shoes, tees and other golf essentials from brands like Titleist, PING, Callaway, TaylorMade, Cobra, PUMA, Nike Golf, Mizuno and more, Golfsmith offers a wide selection of authentic golf apparel brands and fashions not found in a typical department or discount store. Golfers will also find the latest hi-tech accessories such as GPS units, swing analyzers and rangefinders.

The new store is part of a continued growth strategy by Golfsmith that is bucking an industry trend of golf store closures. According to the National Golf Foundation, almost half of all golf stores in America closed in the last decade. The Texas-based golf retailer will continue its expansion in 2013 with ten (10) planned stores throughout the US.
.
Golfsmith's Oklahoma City Grand Opening celebration occurs March 1, 2, and 3. More than $7,500 in freebies will be given away during the celebration. When the store opens at 8:00 AM on Friday, the first 200 people in line will receive a free two-pack of premium golf balls and all customers will have a chance to register to win a $1,000 shopping spree which will be given away at 9:15am. On Saturday, the first 100 customers will receive a goody bag valued at more than $100, including a round of golf at a local course. All weekend long, customers can participate in contests and register for a chance to win prizes such as drivers, iron sets, GPS units and rangefinders. GolfTEC will also be hosting a group clinic on Saturday.

Golfsmith offers a comprehensive online store at www.golfsmith.com. Customers can register on the site for special offers and updates on the grand opening by signing up for "E-mail Offers" or going to golfsmith.com/okc.

About Golfsmith International
Golfsmith International, based in Austin, TX, is the largest specialty golf retailer in the world operating Golfsmith stores in the U.S. and Golf Town stores in Canada and New England. The business operates as an integrated, multi-channel retailer, offering customers the convenience of shopping through any of its 150+ experiential retail locations or 24/7 shopping at its e-commerce sites - www.golfsmith.com and www.golftown.com. Golfsmith International offers extensive product selection of premier branded golf equipment as well as its proprietary products, club-making components and pre-owned clubs.

Media Contacts:
Lynn Luczkowski, L2 Communications 860-313-1426 or Lynn@L2comm.biz
Aubrey Haznar, L2 Communications, 617-549-8792 or Aubrey@L2comm.biz
Chris Miller, Golfsmith, 512-821-4131 or chris.miller@golfsmith.com



 
Swing Fix